In addition, this simple gesture also generates trust and a better reputation. Why? Because everything communicates, and just by giving access to other parts of your brand, you are already indicating that you are transparent and that you have nothing to hide . If, in addition, you have positive reviews from other users, do not hesitate to include them in your emails or link to them. A personal brand newsletter is one of the most powerful tools you can use to give greater visibility to your content, personalize communication with your customers, spark excitement and build loyalty among your subscribers . Believing yourself to be a trusted brand without showing it can have the opposite effect. Customers, whether regular or potential, need to know if this characteristic will be maintained over time. Creating an engaged audience requires a lot of work, but it can disappear if the right decisions are not made.
Generating trust with email marketing will allow pharmaceutical companies email list you to strengthen this relationship and also show yourself as an authoritative voice. When subscribers trust you, everything you include in your emails becomes more relevant. Credibility increases the reach of your campaigns and boosts visibility beyond the inbox. TABLE OF CONTENTS 10 ways to build trust with email marketing 1.- Get permission from the client before sending them an email 2.- Use a sender with a certified domain 3.- Send a welcome email to new subscribers 4.- Avoid deception in the sender and in the subject 5.- Use personalization and contextualization techniques 6.- If you make a mistake, acknowledge the error and apologize 7.- Use simple language to show yourself friendly 8.-9.- The newsletter as a tool to strengthen the relationship 10.- The unsubscribe link must be accessible 10 ways to build trust with email marketing This tool is ideal for strengthening the bond you have with your community of followers.