This will ensure that the customer's experience

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One of the best ways to keep customers loyal is to show them that you are doing everything possible to protect them and be of service to them. Avoid focusing solely on profits and take advantage of the opportunity to work on your branding. 2.- « mobile first » mentality It is clear that the first stage of the consumer journey after the coronavirus will continue to be mobile. Staying at home is driving smartphone usage, especially among the younger generation. According to data collected in various studies, most countries have seen an increase in smartphone usage time. If you want to be present during all phases of the buyer's journey after the coronavirus, designing your entire content strategy adapted to these devices will be essential .on their mobile phone is smoother and, therefore, they perceive your brand better.


3.- Bet on social marketing Increasing the canadian biotech industry email address frequency of social media posts will also be a good strategy after the coronavirus. Previously, the frequency could be more spaced out. Now, it seems that once a day is not enough. With social distancing and home confinement, people are spending more time on social media than ever before. Therefore, brands must take advantage of this circumstance to bring their content to the public, work on their brand and build customer loyalty . Especially considering that they cannot yet operate normally. Participating in social media is a great way to keep your brand active and continue to offer value to customers, albeit in a different and new way. This is an opportunity to be visible and interact with customers in a less formal setting. 4.- Adapt your digital marketing strategies to the new reality If all attention has now shifted to the online environment, the smart thing to do would also be to adapt digital marketing and improve it.