Lead capture: what it is and how it influences your company

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Lead generation is becoming increasingly important for brands. This concept related to loyalty allows us to establish a very specific audience, generating a database suitable for marketing actions.

In this post we analyze what lead capture is, what it is used for and how we can increase our followers from forms on our website.

What is lead capture?
Lead generation is based on obtaining data from users of our website. A lead is produced when a user sends us a form, and is no longer anonymous and becomes part of our database.

The use of the information we obtain from leads is unique, however, most companies use this information to create a database, with which to reach specific audiences with personalized messages.

Leads and loyalty
Customer loyalty is a basic concept nowadays. It is about 99 acres database a broad customer base that follows our brand and becomes regular consumers of our products and services.

Leads help us to build loyalty, that is, to maintain contact with people interested in our brand and our activity. Conversions allow us to generate a user-brand relationship that is very useful for our company's direct marketing.

How to get leads on your company website
To obtain leads it is necessary to follow a strategy that includes the following actions:

The objective is to obtain the user's email address. Through this communication channel we will establish a channel to contact whenever we need to.
When designing a conversion-oriented form, remember to keep it simple so that it can be completed as quickly as possible.
You should also keep in mind that when designing a lead strategy you should include a privacy policy section, in which you explain how your followers' data is protected.
Generate downloadable and interesting content related to your company.
You can also launch rewards programs, promotions and other exclusive offers for lead users.
Email subscriptions are also an excellent resource for increasing leads.
Here are some tips for implementing a lead generation program, thereby generating a very useful database for your company.