Product description as an online marketing tool

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Product descriptions are a very valuable resource for an e-commerce site. We often overlook descriptions , but they provide us with a valuable space to persuade the user and to position ourselves on Google.

On this occasion we are going to review all the sections that a product description should have to be complete.

What content should the product description include?
Titles: The main title (H1) should contain the main keyword. It is also highly recommended to hierarchize the entire text based on different titles, including at least H2 and H3. Titles are the first thing the user reads and they also help Google determine the content of the text.
Intro: Make your intro emotional. Appeal to the emotional and leave the descriptive text for later. You should also take into account the inclusion of keywords; Google values ​​that the main keywords are at the beginning of the text.
Product details: This position varies, it can be included after the vnpay database or at the end of the text in the form of a list. In any case, it is important to include a text section that refers to the technical characteristics of the product.
Multimedia content: All images of your products should be high quality. Product images are very important, after all, it is the visual that captures the public's attention. It is also advisable to add videos to enhance the visual content. Don't forget to describe the multimedia content for Google.
Add internal links. In this case, we are looking for both cross-selling and to boost this parameter for Google, which takes into account the structure of links throughout your page.
Call to Action: Add phrases that encourage the user to make the purchase. Calls to action can help clear up any final doubts your potential customers may have.
User-oriented or Google-oriented content
The eternal question is, should I focus on the user or on the optimizations that Google demands? The answer is that the text should be oriented to the search engine parameters, but it should focus on the user.

Your website may have descriptive texts entirely dedicated to SEO, but in this case, it is important that the content is both readable, persuasive and customer-oriented.