“Unlike static or video ads, which rely on peru b2b leads passive viewing, AR invites users to actively engage, creating stronger, more memorable impressions. Our study shows that AR-based campaigns not only attract more attention but also translate this engagement into measurable outcomes like ad and brand awareness and brand association.”
In other words, through more specific interaction, that can enhance brand awareness, which makes sense given that you’re actually interacting with specific branded elements from a campaign.
Though it would depend on the campaign specifically, and your use of brand and brand characters in each.
The report also found that AR drives slower, more intentional decision-making:
“We observed that time spent with AR supports deliberate thought processes, leading to higher swipe-to-purchase ratios compared to non-interactive ads. When compared to Commercials, the swipe-to-purchase ratio for Lens was 6.4x. AR experiences seem to deepen the decision-making process, encouraging users to act with intention rather than impulse.”
Snapchat Lumen AR report
So Lens campaigns, which inspire direct activity and response, create more memorable impressions, leading to more consideration time.
Finally, the report also found that following creative best practices works:
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