What tool to use to carry out these analyses?
You might be thinking that measuring all these points is really difficult, it is beyond your reach or even that you will have to hire a programmer or SEO specialist to do it, right?
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But nothing could be further from the truth.
You can analyze all these metrics by configuring Google TAG MANAGER.
If you don't know Tag Manager yet or haven't whatsapp canada dared to try it, I recommend this beginner's guide and tips on Tag Manager .
In this post I will not cover the specific, step-by-step configuration of Tag Manager to measure these suggested points, since each one has its own peculiarities.
However, I did not want to close the article without telling you, conceptually, what you should do:
1.- Determine what you want to measure
That is, first be clear about what you want to measure and what type of measurement it is.
You can differentiate between "events" (something that may or may not happen and that depends on a user action, such as a click) and "hits" or counters (for example, a page visit).
If it is an event, how is the event defined? When does that event occur?
2.- Configure a trigger in Tag Manager
That is, go to Tag Manager and create the trigger (detector that the event or what you want to measure has occurred).
The trigger can be when a form is submitted, when an element is clicked, scrolled, etc.