Data collection impacts

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Data collection impacts consumer trust Trust between businesses and consumers has deteriorated significantly following multiple scandals concerning data collection. Companies must therefore regain consumer trust in terms of data protection and confidentiality. Brands also claim to be making considerable efforts to optimize their confidentiality rules and the security of their data. However, these efforts seem insufficient for consumers for the moment. According to our research, while 95% of B2C companies believe that consumers trust them to protect their data, the actual figure is just 65%. Consumers are concerned that companies are not fully transparent about how they use the data that is collected and are not respecting the preferences they have set.

This lack of transparency has a direct impact on consumer trust. It is whatsapp philippines number therefore in the best interest of brands to communicate more clearly about how they collect, protect and use customer data. By being more transparent, they will strengthen the trust that exists between them and their customers. Digital fatigue is very real in France Digital consumption has increased significantly, especially since the start of the pandemic. According to our study, it leads to a phenomenon of weariness called "digital fatigue", and France is the country most affected: 47% of consumers say they have suffered from digital fatigue in the previous month.




Users experiencing digital fatigue These data become more relevant when broken down by generation: the younger the users, the more they suffer from screen fatigue, a figure that reaches 67% for Generation Z (people born between 1997 and 2010) . According to our research, poor user experience can amplify this frustration. Among customers who suffered from digital fatigue in the last 30 days, 50% had a poor customer experience. What are the lessons? Digital fatigue is real and businesses need to try to communicate smarter. Through careful use of data and personalization, it is possible to create more meaningful ways to interact with consumers, fostering their loyalty.