We will start by talking about the background of search engines like Google because it is necessary information to better understand the evolution of local SEO. After that, we will take a look at what separates local SEO from other broader forms of SEO and also discuss what your approach should be when it comes to local SEO.
A bit of history
The first thing to note is how search engines have evolved, as there used to be no saudi arabia rich man contact number whatsapp number distinction between local and general SEO. Previously, Google would show search results that were not based on your local area, but instead focused solely on a site’s SEO value.
Google's algorithm took (and still takes) into account many different factors, such as the number of backlinks a site has, how well it matches the search query when it comes to keywords, and much more. The technical aspects of a site also influence how it ranks in search results.
Google likes to make sure that only high-quality sites appear at the top of its search results, so your site needs to be well-organized in order for it to shine. As always, popularity is a big factor in ensuring you appear at the top of Google's search results, so even if you have everything in order, you'll run into some problems if you're not getting much traffic.
As we mentioned before, this is all still part of Google’s algorithm and is a big part of why some sites appear higher in its search results, but where does local SEO come into play? Until Google started considering the fact that people want to see local businesses, proximity was never a factor.
So how is local SEO different?
Local SEO and organic search results began when Google realized that it could better serve its customers by showing them businesses that were close to them, especially in certain sectors like food and hospitality. After all, why would you want to see a restaurant that's five hundred miles away?
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