It answers two important questions, two questions that many students ask themselves and that you, as a possible future student, probably ask yourself too.
Anticipate potential students' doubts and objections with these two questions.
Once these doubts have been resolved, if you are interested in the course, you will continue reading to find out more about what the master's degree is and, if all goes well, you will end up purchasing it.
After this first section of FAQs we would go through the sections of testimonials, benefits, more testimonials and we would arrive at the last part of the sales page.
The second section of frequently asked questions.
This second part of the FAQ is at the end as it is the final push that someone who is still unsure whether to buy the product or not needs.
And what it does is attack the most frequent doubts and objections to resolve them in advance.
Here you can see these frequently asked questions:
Sales Page - Example of the second FAQ section
In this way, you answer the largest number of questions and increase the number of product sales.
Note that he talks about payment and justifies the two pricing plans.
He talks about the sick leave, whether you will be able to find a job and the guarantees offered if you do the master's degree.
It also mentions the ideal profile of the student and whether any element - such as a diploma - is provided to show completion of the master's degree.
And finally, a key question, which is a good option to use on your sales page, whatever you sell: "Is this a good investment?"
Here you can summarize what is included, briefly mention the benefits and justify again the price in exchange for what you get.
It is a doubt that arises for all of us when we buy something and it is a great idea to mention it in this section.
If you want to see the complete sales menu, you can find it here: Master vegetarian cuisine .
And now we move on to the last part of this post about sales pages.
Let's see what not to do on your sales page.
What not to do on your sales page if you want it to convert?
You don't want to treat your potential client as if they don't know anything.
Making him feel unintelligent or unwise is not in your interest.
That is the first mistake you should avoid at all costs.
You have to treat your potential client, at the very least, as if he or she were as smart as you.
Because it is.
He may not know what you're selling, but don't treat him like he's less intelligent philippines telephone number than you.
That strategy has a short run.
He may not know what you can teach him, but he does know about his business, his problem, and he is looking for a solution.
So don't insult your potential client's intelligence.
An example?
…
You can use this section but without treating your potential client as if they were uninte
lligent.
You can say things like , “This isn’t for you if you haven’t taken the advanced course before,” or “This isn’t for you if you don’t intend to pursue a career in digital marketing.”
But you can't say things like , "This isn't for you if you're not a brave person who wants to make a lot of money with your online business," or, exaggerating, "This isn't for you if you don't dare to jump off a fifth floor with your eyes closed."
Do you see the difference?
There are times when I see pages that use these arguments, and if you look closely, you can see that they are playing with the need that we detect earlier and earlier... and they work less and less.
In addition, it will make you lose credibility and that is one of the main mistakes that, if you make, will prevent you from selling with your sales page.