For example, when someone searches for "cooling pillow" on Google, the engine displays relevant results. If the searcher clicks on your result, this incoming traffic is known as keyword traffic (or "keyword search traffic").
serp for cooling pillow with images, product pages and roundup pages
Keyword traffic analysis involves evaluating the keywords that can potentially drive traffic. And identifying which ones are currently driving traffic to your site, too.
SEO tools like Semrush’s Keyword Overview make traffic analysis faster and easier, providing valuable insights into how frequently a particular term is searched monthly (keyword volume ) and how difficult it will be to rank for the keyword (keyword difficulty ).
The overall keyword data for cooling malaysian numbers pillow shows 12.1k monthly search volume, 50% keyword difficulty, search intent, cpc and more
The importance of keyword traffic
Knowing where your keywords ' search traffic is coming from helps you identify important keywords . When you know which keywords are driving traffic, you can optimize your content for those terms.
This can have the following advantages:
Improving your position in search engines
Most relevant site visitors
Increase in leads and sales
Analyze keyword traffic to understand ho
w users are finding your site. And which keywords are most effective at driving traffic.
Identifying the reason why people are searching (aka keyword intent ) is also vital. Because it keeps your content relevant so you can target the right people. And it converts visitors into leads.
There are four types of keyword intent :
Informative: The user is looking for information
Navigation: The user is looking for a specific site or page.
Commercial: The user is researching a brand, product or service
Transactional: The user is looking to purchase a specific product or service
types of search intent the example shows what is a dog bone is informational, petco dog bones is navigational, best dog bones is