Marketing KPIs - The Most Important Types
There are many KPIs in marketing . Which ones are worth using depends primarily on the circumstances – the industry, type of business, adopted marketing strategy, set goals and methods used.
often and are characterized by the greatest taiwan cell phone number versatility (they will work in various types of campaigns, especially when it comes to KPIs for online marketing ), we can distinguish, among others:
CTR — click-through rate, indicating what proportion of people who saw a link or ad decided to click on it;
CPC — Cost per Click, an important KPI for paid advertising campaigns on search engines and social media;
CPA — the cost of a customer completing a single action desired by the company, e.g. sending a message via a contact form;
CAC — cost of acquiring one customer;
CR — conversion rate (i.e. what percentage of customers, for example, made a purchase after clicking on an ad);
ROI and ROAS — the first of these is the return on investment (specifically for marketing also called ROMI — return on marketing investment). The second of the mentioned KPIs means the return on advertising expenditure.
In addition, for example, in the case of online stores, the average basket size is often taken into account, including for customers acquired through specific marketing campaigns (e.g. from a newsletter, online advertising - this is a way to assess how best to reach customers who make the largest purchases), as well as the abandoned basket rate.
KPI and online marketing - what is worth knowing?
In the case of traditional marketing, it is often difficult to precisely measure certain performance indicators - for example, it is not easy to assess how many people saw a prepared advertising billboard. Of course, much depends on the chosen method, and KPIs for an offline marketing campaign are usually set anyway, although sometimes they have to be based on estimates.
In the case of online marketing, KPIs are much easier to measure accurately, if only because of the wide availability of advanced analytical tools. Special analytical modules are often also built into campaign tools, such as mProfi, an extensive platform that combines SMS marketing , email marketing and more.
It is worth taking advantage of the opportunities offered by the digital world and tracking both the most important ones (e.g. adding a product to the cart, clicking a link in a newsletter) and seemingly less important marketing KPIs (scrolling down an article on a company blog at least halfway through). However, full success requires