pay for the name;
Additional services are paid.
Although, based on my experience, I can say that sometimes freelancers charge as much as an agency, or even more.
And yet, no matter what type of performer you come across, with what type of character, it must be good according to the following criteria:
Self-presentation. The specialist you choose must have experience in SMM and be able to share it, talk about the results, show their projects. When preparing this material, I looked at many SMM agencies that offer to do magic in social networks for big money, but from the links on their website to their personal groups, you can see that they have not been active for a year.
Goal setting. When your conversation with the applicant latest phone number database turns to your project specifically, the applicant should definitely ask you - why do you need social networks, what is the purpose of maintaining them? You should clearly discuss how the work will be assessed, what REAL indicators can be achieved. Here are some criteria by which the work can be assessed:
growth in the number of users in the group;
number of transitions per month (from the site to the group and from the group to the site);
number of likes, comments, reposts;
coverage;
engagement indicators;
cost of one attracted participant, etc.
Approach to work. Pay close attention to the questions asked by the applicant. There should be a lot of questions, because no one knows your business better than you, and without this information, the groups will be depersonalized, which can lead to a negative result. The contractor must give his assessment of the future work, conduct an express analysis of the niche, make assumptions about development. An important factor is reporting - be sure to ask for an example of a report on the work done.
Specialization. Sadly, it is impossible to be the best in everything. Ask the contractor what they specialize in (content, targeting, design, etc.) and ask whether they do all the work themselves or have a team.
Professionalism. An SMM specialist is a profession that is not taught at a regular university, there are online schools and many courses that churn out such specialists in batches. The current situation on the market is such that every third person considers himself a super-specialist after listening to free courses on YouTube. I do not argue, among these people, of course, there are inquisitive minds who have dug through mountains of information and possess knowledge to the fullest extent, but such are few, so ask what programs the specialist uses in his work and what specialized sources he reads (my recommendations for reading are netology, texterra and cossa - the necessary minimum).
So what do we have in the end?
Choose a performer for yourself, taking into account character types, life position, horoscopes - it does not matter, the main thing is to do it yourself, do not trust this work to the HR department, they do not know exactly who to look for. Understand for yourself what kind of person you need - who will listen to you in everything or will be able to defend his professional point of view. Consider the main criteria of a good specialist when choosing a performer, and then the result from social networks will not take long to come.