Oddly enough, but even putting your website in order can significantly improve its usability and make it easier for the user. In this article, we will tell you about four main ways that will help you organize the design of your company's web resource.
Method 1. Reduce the amount of text
a lot of content that at first glance seems very necessary. But, as a rule, such content is simply a lot of "water". And if you consider the fact, confirmed by research back in 1997, that people go online not to read a lot of smart thoughts, but to quickly scan and select what they need, then the need to shorten texts arises by itself. Excessive words and sentences interfere with the perception of information and complicate work with the site. Ideally, when working with texts, you should strive for a scheme: one paragraph - one idea. And for long-term content, you should also adhere to the inverted pyramid system, when the material begins with conclusions, and then new facts are gradually added to it.
Let's look at a few examples.
Order a company website design
A) We are developing a web design for the Days planning application. It is built on short, clear texts, so there is simply nowhere for the user to get lost. As a result, we get an excellent japan whatsapp number list design for the company's website.
B) The next example is the website of the company Aiia. As we can see, this is a very clean design with a minimum amount of text. The user immediately understands what he sees and there is no need for extra words of description here.
Method 2. Remove unnecessary visual effects
Very often, visual effects that are meant to decorate a website become its problem. In an effort to make a website look its best, we often go overboard and throw in an excessive number of colors, fonts, graphics, etc. And here you should follow the golden rule: less is better. The excess distracts attention from the essence. In addition, the undeniable advantage of visual effects is that if you remove them, the semantic load of the site will not suffer at all, but on the contrary, it will allow you to work out the design of the sites qualitatively.
Examples:
Order a company website design in Moscow
A) This is a classic example of excessive visual design. There are multiple fonts, several colors, sharp graphics, and even a logo directly in the text. As a result, the visitor's gaze cannot focus on one thing, and therefore, he does not receive the necessary information.
B) Now let's look at the job posting page on the Born website. It has a lot of text, but it communicates it more effectively than the previous one, because we don't see any unnecessary visual elements here. Everything is done very simply. But imagine that each paragraph is enclosed in even the simplest frame, and you will understand how much more difficult it would be to scan the page.
Method 3. Reusing design elements.
Clutter occurs where there is excess. Too many colors, fonts, and styles will only harm the adequate perception of information. Therefore, the best strategy is to use 2-3 fonts, the same colors and shapes. This approach will make the design of the company's website cleaner, as well as more recognizable. For example, if you have a feedback form at the bottom of each page of the site, make sure that it looks the same on all pages.
Let's look at some examples:
Order a website design for a company Moscow
A) This is the design of the website of Business Depot, a company that provides cloud services to legal entities. On the main page, we immediately see all the colors of the rainbow. And it may seem that each menu tab is responsible for a certain color. But no! There is no color system on the website, there are just a lot of colors. In this case, the colors do not structure the information in any way, and this is very confusing.
B) The second example is the design of the Prismic website. Here we also see a lot of color, especially in the blog section. But otherwise the site follows a rather monochrome scheme, consisting of various shades of blue. And compared to the previous site, the information on it is much more digestible and, in principle, more pleasing to the eye.