In addition to summarizing information, an infographic also has the appeal of being a great visual format. When you combine valuable information with a quality design, you have in your hands the formula for success in creating good content on the Internet.
Even if we don't have much time, an infographic can give us a good idea about the topic of a text. It condenses the information by highlighting the most important data and summarizing it creatively. Infographics are one of the most popular formats on the Internet because they are easy to view and share on social networks. They have high engagement rates .
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Easy to assimilate and remember
It is proven that humans remember more of what they see than what they read. An image, most of the time, says more than a thousand words. In the case of infographics, it can make a topic even more understandable. The reader assimilates the information better and retains it for longer.
Types of Infographics
All content must have a purpose or objective. This process begins just before choosing a topic, designing how we will communicate it and through which channels.
We must, without fail, think about the intention of that content, what purpose and why we will develop it.
This is precisely the purpose that will determine the nature of the infographic that we will design. Below is a list of some types of infographics that you can develop according to your communication objective:
Statistical Infographic
This is one of the most popular infographics because its main function is to graphically simplify numerical information. As we know, data provides credibility and in this type of infographic, these statistics are the protagonists. They are organized in lists, graphs or tables.
Timeline Infographic
This type of infographic is especially useful when we want to present topics or episodes through a timeline. These can be evolutionary processes, changes, trends, innovations or simply the narration of important events in an organization over time.
Process Infographic
They are presented visually in the form of diagrams or flowcharts to illustrate specific procedures. They are perfect for explaining processes, how things work or actions step by step.
Comparative Infographic
It is used to compare two or more variables. It is ideal for carrying out comparative processes, listing similarities, differences and other associations that may occur between two or more issues.