Maybe there is something unusual about his appearance? Describe the things and objects that such a person likes. Tell about his apartment, car, accessories, etc. All this will help the designer "catch" the character of the brand and create the right image based on it. Badly: A person who loves to socialize and ride a bike.
Fine: A young, sociable girl who watches her figure and prefers to lead a healthy lifestyle. She loves nature and consciously cares about its preservation. Participates in various environmental campaigns. Did you like the article? Stay up to date with new articles about marketing and advertising! Enter your e-mail Developing a brand identity is a creative work, where mutual understanding between the client and the contractor is important.
The speed of the project and the final result largely depend on how well the client can fill out the brief. If you immediately draw up a detailed technical specification, then you will be able to avoid numerous edits in the future. Do not fill out the brief "for the sake of it", then the corporate style will truly become a reflection of you and your compaLogo Trends in Russian Design and Branding taiwan email list Let's start not with global, but with local trends in fashionable brand names.
Let's see what's happening in our branding industry and how it can be applied in work. As you know, our specialization is the development of a brand platform and brand positioning . Logo development in this case is the second, if not the third step in creating a brand . But in the process of work, we conduct a lot of research in various market sectors.
And, among other things, we pay attention to certain trends in identity. 1. Cyrillic in the name and logo The forced fashion for using Cyrillic in names turned L'Occitane into "L'Occitane", iVi into "ivi" and so on down the list. Designers have long complained about the poor quality of Cyrillic in fonts. Now all that remains is to polish these letters manually.
To turn Ц, Щ, Б and other letters into beautiful design elements. Thus, serious work with fonts and form is ahead. Let us become your ally in creating a successful brand. Write to us to find out the terms and cost Logo Cases Write to us 2. Closer to people This started back in 2002 – after rebranding, companies began to write their names not with a capital letter, but with a lowercase one.
We wrote about this in our article about logo trends 2022. Examples include the new identities of Beeline, Otkritie, Rosbank, and the updated Ile de Beaute. From a psychological point of view, this is an attempt to get closer to people without flaunting its globality and significance. Logo trends 2023 fashion logos in russia 3. Text logos Current trends suggest a move away from using a trademark in favor of a text version of the logo.
For example, according to our research in the cosmetics industry, 85% of brands use a text logo without a trademark. If we talk about clothing brands, this figure is approaching 90% . Banks and digital services are just adopting this trend. This trend certainly requires more careful development of the font part of the logo. And corporate elements are usually “implanted” directly into the text.
4. Rounded fonts This is rather an anti-trend. Many companies rushed to create the impression of simple, folksy and cheap. That is why we see similar rounded fonts used all over the place. Should we give in to this trend? I think designers (with a capital D) should look for a more elegant solution. For example, the Lenta logo in this context looks much more advantageous in terms of detailing.
And again, this is work with fonts and form. Some companies are moving away from serif fonts, which gives us an opportunity to stand out. I'm not advocating for the use of Times everywhere, nor a return to Swiss design. Perhaps the following global logo trends will help you in your creative search. Global Logo Design Trends 2023 1.
Playful Doodles It is generally accepted that these are hard times (I wonder when there were other times?), so the artist's subtle soul is looking for a way out of the darkness towards something light and playful. This is how playful logo trends are born, characterized by primitivism, humorous presentation, and simplified details. Logo Trends 2023 Playful Doodles These are current logo trends.