On-Page SEO, or SEO on site, refers to all the SEO actions carried out within a website to improve search engine positioning. In this article, we tell you how to manage the On-Page SEO of your WordPress project and everything you need to take into account.
Things to consider before managing On-Page SEO in WordPress
Before starting to work on a new SEO project in WordPress or singapore whatsapp number analyzing an existing one, we must be clear about several aspects of WordPress:
Templates
There is a wide variety of templates in WordPress and, depending on the one we choose, the SEO of our website may start from a better or worse base in terms of usability, visual stability, hierarchy of headings, loading speed, CSS and JS resources, amount of HTML and JS code... In fact, John Mueller (Webmaster Trends Analytics at Google) states that changing a website's template can affect its positioning, even if the URLs or content are not changed.
Reading settings
In this section you should not have the option “Discourage search engines from indexing this site” or “Ask search engines not to index this site” checked , unless you have not launched the website and you do not want it to be indexed or crawled.
This option manages the site-wide meta robots tag (such as noindex, nofollow, and creating a robots.txt file with Disallow:/) which causes the website not to be crawled or indexed.
Visibility in search engines
Comment settings
We recommend choosing the “Comment must be approved manually” option to avoid spam comments that may affect SEO and, thus, we are the ones who decide to approve the blog comments.