The best corporate blogs are from both small and large companies.
How many corporate blogs do you know? If you already have several in mind, which ones do you think are really good and meet your business objectives?
A corporate blog is an element that, whether you like it or not, is part of a company or business and, for this reason, when carrying it out as a project, it is a duty that several of the organization's managers participate and consult with experts.
On the other hand, this type of blog provides companies with more than one might think, since it is a powerful branding tool, a two-way channel towards users, a way of understanding who the company or brand is and what its objectives are.
A good corporate blog will always provide useful information to its clients: relevant and entertaining, and even more so if it goes hand in hand with a content marketing strategy .
These blogs are often tools for differentiating themselves from the competition, as well as channels for attracting traffic for the company in question.
Generally speaking, a corporate blog is an alternative for attracting new leads and “conquering” the company’s current clients.
So, if you've made it this far, it's because you're probably looking for inspiration for your own corporate blog and you're wondering which blogs meet all the requirements set out above.
Therefore, we will present you with the best corporate blogs, in our opinion, so that you can analyze them, start building your brand's blog and differentiate yourself from your competition.
The best corporate blogs are those that are characterized by being key elements of a digital and social media marketing strategy and that have active listening available to their clients.
So let's see below which are the best corporate blogs around the world.
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Starbucks
This famous coffee franchise has not only been successful on its social media by offering a lifestyle, but it also has a corporate blog that can serve as an example for many others.
“1912 Pike” is the official blog of this chain and offers relevant information about the history of the coffee market as well as incredible recipes whose main ingredient is coffee.
Family values and cultural diversity are also emphasized, thereby providing support to the community and thus demonstrating their social commitment.
In the image you can see the home page of the Starbucks Argentina blog.