Although it may seem that shopping has all advantages, it also has some disadvantages.
The most significant advantages are the increase in visibility and quality traffic coming to the website.
The traffic that comes through these campaigns is qualified traffic, since as we have mentioned before, the consumer is shown the products that he is looking for and in which he is interested, so he already has a higher predisposition to purchase.
Users who decide to click on it have a higher conversion rate, since they are first shown the product sheet with the price, which is usually one of the determining factors when it comes to purchasing.
Although price is not one of the definitive factors, when it comes to the purchase decision it is one of the most important, so being competitive in this aspect can be of vital importance if we are going to appear in the Shopping comparison against other competitors and stores.
Another advantage of advertising on Shopping is the privileged positio philippines cellphone number n that Google gives to ads.
As we have seen previously, they are always positioned at the top or top left of the screen, so the increase in visibility is noticeable.
Thanks to Shopping we can also obtain a lot of valuable data for our management, such as whether there is a product that stands out in sales or generates a lot of interest among users.
All of this will help us later, as we have mentioned in the daily management of the advertising account and which we will detail in depth later, how to get the most out of it and more specifically, in a time like Black Friday which is of great importance for e-commerce.
Importance of data feed
In order to advertise products on your website on Google Shopping, a data feed is required.
A data feed is an XML file consisting of a list of products using groups of attributes, which define each of them uniquely.
The data feed is usually sent via a URL containing all the information about the products and can be obtained from the web with a module, or done manually using a spreadsheet.
In addition, you can choose whether to include all the products on the website or only those you want to advertise on Shopping.
As we discussed before, a data feed is made up of attributes.
Google has certain attributes that it considers mandatory in order to advertise products on the Shopping Network.
Depending on the country you want to advertise in, these mandatory attributes may vary.
Currently, in Spain, the minimum attributes to b