They collaborate with more than 200 companies in London, Paris and Berlin.
Since the company was founded in Paris in 2013, The Family has refused to be categorized as a startup accelerator. It plays on its family image and puts the user at the heart of the business.
Beyond its values, the company has made a name for itself and differentiated itself from the competition through its graphic identity.
Sensory Marketing - View
This is the main page of The Family website. We noticed that the colors and graphic elements of the page are very different from what can be found in the startup accelerator industry.
Companies like Techstars or TechFounders use much more neutral and corporate fonts, colors and images.
When you want to leave the page, this image appears, creating a unique experience and very effective visual marketing.
Sensory marketing - Farewell message
In short, The Family has developed a very effective visual marketing strategy that allows it to create a real bond with its website visitors .
Spotify
You probably know Spotify, right?
Maybe you are listening to music through the app right now.
Spotify leverages all of its data to create personalized playlists and provide a unique experience for each user.
Here are the different playlists that Spotify offers to my colleague Gabriela.
Sensory marketing - Spotify example
Obviously, this sensory marketing strategy may seem very basic an philippines phone code d logical considering Spotify’s activity.
But Spotify is not only focused on sound marketing.
It goes much further than that and has also focused on visual marketing campaigns, both offline and online.
At the end of 2016, Spotify launched its “Thank you 2016, it's been weird” campaign, highlighting “weird” user activity on the app.
The Swedish company designed striking creatives with large text, like this:
These creatives have then been published in the largest cities in Europe, for example, in Germany, France, or England.
A good way to combine offline and online marketing.
Conclusion
Sensory marketing is a very complete and constantly evolving concept.
Companies never stop innovating to find a good way to communicate about their product or service.
In short, you always have to keep in mind that the objective of your sensory marketing campaigns will be to create a positive emotion.
We recommend trying several strategies until you find the most relevant one for your business.
Now it's your turn: What is your experience with sensory marketing? Leave a comment telling us about your experience, posit