Customers are the reason for any business to exist. They are the ones who buy your products, use your services, and create a community around your brand. In other words, they are the pillar that supports your success every day.
According to a recent study , the new competitive landscape for businesses is determined by customer experience . How customers feel throughout every interaction can determine whether they will recommend your company to others or leave without saying goodbye.
In this sense, customer service japan whatsapp number list becomes the first truly differentiating asset , above the traditional structural characteristics of a product, such as quality, technology and price.
In this article you will see:
What is a potential client?
What is its importance?
What are the types of potential clients or prospects?
How to identify potential clients?
Advantages of using technology to track customers
How to convert potential customers into real ones?
What is a potential client?
A potential customer or sales prospect is defined as a person who may become a consumer of a product or service.
The study of the profile of potential clients, their needs, interests and affinity, as well as their economic capacity to acquire the product, determine this potential.
For example, a qualified lead is highly likely to become a real customer and this is determined according to the interest they show.
Discover how to identify potential clients in 4 simple steps .
What is the importance of leads?
The importance of the potential client lies in the possibility of converting them into a real client. Creating a profile of prospects and classifying them into types of potential clients facilitates precision in sales projection .
Furthermore, knowing the characteristics of potential buyers directs brand identity and communication strategies for that specific audience, which implies an efficient investment of the budget.
Learn how to prioritize your customer experience budget .
Types of potential clients
1. According to the frequency of purchase
This criterion allows you to classify customers according to their purchasing habits . Keep in mind that some buy regularly or frequently , others do so on a regular basis , and others do so occasionally or sporadically .
Occasional purchasers often take advantage of promotions or make purchases based on opportunity (e.g. 10% off or free delivery), but they don't make such purchases part of their habits.