Lead scoring is a method used by companies to evaluate the quality and potential of a potential client based on the information available about them, which consists of assigning a score based on their interactions.
This measurement will give you an idea of the probability that your leads, or potential customers, will actually become clients of your business.
In this post we explain what lead scoring is and how to do it so that you can get the most out of this strategy and get more clients.
What is lead?
A lead is a person who has shown interest in a company's products or services and provided their contact information through one or more of the following means:
filled out a form on the website;
downloaded a material (ebook, infographic, etc.);
signed up for a newsletter.
From that first contact, lead philippine phone number search scoring analyzes the degree of interest and the possibility of purchase and assigns a specific score, according to established and customizable parameters.
What is lead scoring?
Lead scoring is a marketing and sales methodology that aims to evaluate the value of a potential client based on a score assigned according to different factors, such as demographic information, behaviour, etc.
It consists of assigning points or scores to different actions, behaviors or characteristics of the lead, such as:
interactions with the website,
degree of interest in the information;
position held in the company where he/she works;
industry in which he works, among others.
In this way, companies analyze the scores obtained and focus on those potential buyers who are most likely to become customers.