Identify the top 3-5 steps in y

[robiulhasan]

Above is an example eCommerce funnel with the following micro conversions: visits with product views, adding a product to a cart, visiting checkout page, and finally finishing with a transaction. Image Credit

4.our customer journey leading to conversion
Now that you have your journey mapped out, you want to whittle it down to the key steps.

Again, we want to focus on the highest leverage moments to create AB test experiments for. For that, we want to key in on the 3-5 key steps that shoppers take on their way to completing the KPI y cell phone directory india ou defined in step 2.

One common mistake is not taking into account post purchase micro-conversions. In our last study on email marketing statistics, we found triggered emails for post purchases had incredibly high conversion rates, with an average conversion rate of 7%.


5. Implement user ID tracking
As a final preliminary step, you should have implemented user ID tracking.

Improving eCommerce conversions requires a longitudinal view of customers. Without the ability to track users across devices, the metrics you choose in step 2, and especially metrics such as repeat purchases, retention, or customer lifetime value will be inaccurate.

The single best way to overcome this challenge is by implementing a unique user ID to track customers across sessions.

Barilliance enables cross-device tracking: Barilliance compliments user ID tracking with email pixel booster. Sometimes, customers don't log into your site, and would otherwise remain anonymous. However, Barilliance's pixel booster is able to tie these anonymous sessions to identified users when they click on a marketing link, giving you more complete understanding of your customers.