By clicking on each green link you ca

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If you see a group of words that you think are worth exploring further, you have dropdowns with grouped keywords.

For example we want more words about tall women's boots and we display…

Voilà!

Keyword Analysis - Keyword Magic Tool groups

In this exercise it is interesting to compare the final lists of keywords that we are creating with the keywords that we have written in point 2.

Are all of those from point 1 in point 2?

If not, ask yourself why.

Now, once we have the final example lists, you can export them to Excel.

I'll give you a very simple example so you can see how it would look.

We always find it interesting to do this export with search volume and difficulty, especially for SEO.

If we were talking about Google Ads, we would have also made this list with the CPC.

Keyword Analysis - Keyword Magic Tool export to excel

You can also set labels to assign properties to keywords.

For example, we recommend separating transactional and informational messages.

If you also click on Keyword Analyzer on this screen, you will be able to see the words that you have been sending to this list and export it or send it to other tools within SEMrush.

4.- Analysis of the competition
It's time to better understand what my client's competition is doing.

It is very normal for your client to have one or more competitors in mind or for you to see who their competitors are when analyzing Google search results.

To do this job, SEMrush is one of the most powerful tools we know of.

In fact, although this platform is full of features, many people know it more because it allows us to see competitor data.

At this point in the article we are going to focus on this part.

Any keyword strategy you have should keep an eye on the competition
What keywords do they bid or rank for?

Which URLs rank?

What are the ads like?

For example, in the previous case, by putting the start word we got the best positioned results in SEO and Google Ads.

Keyword Analysis - Organic Search and Google Ads
Keyword Overview

n see more data about the competition.

And this is where SEMrush has a lot to offer you to analyze, to investigate how your competition has developed on Google in terms of visibility, which keywords are better positioned and which are worse positioned.

This is very valuable for your strategy, since by understanding the strengths and weaknesses of your competition, you will be able to better plan and filter your keywords.

Remember that SEMrush has options to create PDF competitor reports where you dubai filipino whatsapp group can put your own logo and create custom reports.

Don't you think it would be interesting to go to your client with a list of keywords segmented by service and also a report on their number 1 competitor?

Analyzing the competition is also important and being realistic is a must.

If your client is a small shoe store and they tell you that their competitor is Amazon, perhaps you should try to get down to earth with them and analyze companies that are smaller than them to compare themselves with.

This is especially good to avoid getting frustrated. We can all potentially become Amazon one day, but we have to go step by step.

At this point, it is interesting to see the keywords for which your competitors rank in SEO or bid on Google Ads and check if they are in your keyword lists.

Remember that you can create filters to see the competitor's words that contain the word you are interested in.