They also experimented with shoppable
Posted: Mon Dec 23, 2024 4:22 am
instagram stories, individual posts and more.
Above, Missguided leverages their in-app campaign with a complimentary Instagram campaign to drive new customer acquisition.
Landing page AB test examples
Landing pages are excellent opportunities for AB tests. These pages are seen by the largest number of potential customers.
Long form vs short form copy ab test by GrooveHQ
GrooveHQ wrote an excellent write up on how they gr cell phone list ew conversions by 100% on their blog here.
In short, GrooveHQ knew their old landing page wasn't performing well. After asking for feedback, it became clear that their messaging was unclear.
So, through a series of conversations with customers they identified what mattered - and put it in a long form landing page.
Importantly, they didn't just setup a single test. They identified five messages to use as a headline, and tweaked the new design as they received more and more data.
Creating personalized experiences for new visitors by Hydro Flask
Hydro Flask was acquired in 2016 for $210 million. Their continued success is driven, in part, by their ability to create personal experiences driven by ab tests.
In an interview conducted by Personalization Pioneer series, Robbie Williams shared how the company uses AB testing to optimize customer touch points.
“...if someone visits our site right after they made a purchase, than I want to surface support functions and track my order functions” - Robbie Williams, Director DTC Ecommerce
Above, Missguided leverages their in-app campaign with a complimentary Instagram campaign to drive new customer acquisition.
Landing page AB test examples
Landing pages are excellent opportunities for AB tests. These pages are seen by the largest number of potential customers.
Long form vs short form copy ab test by GrooveHQ
GrooveHQ wrote an excellent write up on how they gr cell phone list ew conversions by 100% on their blog here.
In short, GrooveHQ knew their old landing page wasn't performing well. After asking for feedback, it became clear that their messaging was unclear.
So, through a series of conversations with customers they identified what mattered - and put it in a long form landing page.
Importantly, they didn't just setup a single test. They identified five messages to use as a headline, and tweaked the new design as they received more and more data.
Creating personalized experiences for new visitors by Hydro Flask
Hydro Flask was acquired in 2016 for $210 million. Their continued success is driven, in part, by their ability to create personal experiences driven by ab tests.
In an interview conducted by Personalization Pioneer series, Robbie Williams shared how the company uses AB testing to optimize customer touch points.
“...if someone visits our site right after they made a purchase, than I want to surface support functions and track my order functions” - Robbie Williams, Director DTC Ecommerce