Instagram Likes: How to Use Them for Your Business

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prefer to call them, have been the driving force and reason for a large number of users to publish excellent content on this social network, and for many to become influencers.

This is one of the social networks that has had sustained growth for a few years but, especially in 2019, it has become the social platform with the most engagement, having approximately one billion users connected per month, according to statistics from Zuckerberg's own company.

We know how Instagram works , and it is more than a social network, it has become an essential tool for brands that want to gain notoriety among their audience and have a good online presence.

Its huge number of active users and the fact that it is the favorite of Generation Z, according to IAB Spain , has inspired companies and entrepreneurs to generate quality content.

To do this, they use content marketing strategies that ensure they give audiences useful information to win their hearts.


And their hearts translate into the longed-for likes, which with the change in the algorithm of this image-based social network have become even more important than before.

In fact, posts are no longer displayed in the chronological order in which they were displayed before the algorithm change. Instead, those posts that get more interaction in less time are considered to have greater engagement and, therefore, will win the first place in the feed.

Engagement rates increase if your Instagram accounts get more “hearts,” so these little hearts are actually very beneficial to your online business goals.

To find out how to get them, read on below.

What are likes on Instagram?
Instagram likes are the new Facebook likes.

In some ways, they are more attractive, especially for younger people, because they are presented with a heart-shaped icon under each post and because you have the option of “double-tapping” on the image to automatically get the like.

After Facebook, this is the second social network in the world where most photos and videos are shared.

The equation is simple, more likes = more credibility for your brand, even if there are accounts that are dedicated to buying these hearts.

The truth is that users, seeing that so many others have given "like" to your publications, in some way understand that you are an account committed to the audience in favor of publishing quality photos, perhaps accompanied by useful information.

That's why many brands go crazy for likes and invest in advertising here to g dubai phone number list et them (as well as more followers).

In this regard, eMarketer has conducted a study in which it estimates that advertising revenue for this social network will increase to an amount of 10.87 billion dollars for this year.

This increase is exactly 37.7% since 2017.

Most users on this social platform are between 18 and 29 years old according to the aforementioned eMarketer study.

This huge community should not be wasted, as factors such as the algorithm give enough importance to likes on Instagram to say that they go beyond just being hearts.