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If you want to learn more about how to create a customer journey map, check out the following article: What is a customer journey? Explaining why it's important, what are the benefits, and how to create one What is a customer journey? Explaining why it's important, what are the benefits, and how to create one 4. Design scenarios that take into account the customer's stages When designing a scenario, you decide the number of steps (how many to send), the content of the email at each step (what information to provide), and the interval between sending (when to send).


There are no specific rules for the number of steps, content, or interval hungary telegram database between sending, but rather than one-way communication where you send the information you want to send, you should design the information that the customer needs according to the customer journey map mentioned above. By doing so, Which stage are customers in? What information do you need? When should I send it? This will make it easier to design the timing and content of the step emails, and the step emails will act as a trigger to change attitudes, making it a shortcut to achieving the goal of the step emails.


Think about what scenarios are best for achieving your goal and decide on each one. If you are unsure about the interval between emails, we recommend that you first decide how many days after the first email you want to send the final email, in other words, by when you want to achieve your set objective. Once you have decided on your goal, you can decide the content of the emails you will send during that time based on the customer journey map.