The best ways to attract customers for the renovation business

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What do you feel when interacting with customers? Tatara: What I felt strongly during the COVID-19 pandemic was that the accelerated change has made the issues that have long been considered necessary to address even more apparent. For example , I think many companies have experienced an increase in the rate of e-commerce in BtoC . One striking example is the trigger email from Hiraki, an apparel e-commerce business. Hiraki saw an increase in new customers immediately after COVID-19, with the number of members now up to 116% higher than last year.


This increase itself is thought to be influenced by external iceland telegram database factors such as the COVID-19 pandemic. However, after that, the number of orders received via trigger email, which was the core of their CRM measures, increased to a maximum of four times higher than last year in a single month . Even in simple comparison, sales have increased at a rate greater than the increase in e-commerce members. MZ: So you were able to link the increase in members to sales.


What was the key to that? Tatara: The main reason for our success is that we had already established a system of trigger emails based on customer behavior before the COVID-19 pandemic . Trigger emails are a measure that emphasizes one-to-one customer experiences, and send emails based on actions on the site. They work extremely well with new members who are highly motivated to explore the product further. Hiraki has long considered it important to design communications that respond to customer behavior, and has steadily launched about 20 different trigger email initiatives.