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Visualizing fans who did not attend the event! The need for data utilization in the sports industry Mizuki Tarui 2020/09/03 CRM/Customer Management Mizuki Tarui Due to the spread of the new coronavirus, the sports industries, both participatory and spectator, are facing a major turning point. In particular, in the world of spectator sports, the composition of the four important revenue sources for sports clubs * will change due to "remote matches" and "attention restrictions for on-site matches." The biggest change, the decline in admissions fees, is dealing a major blow to the sports club industry.


"Admission fee revenue," "Merchandise sales revenue," and "Broadcasting rights revenue") However, the fundamental threat at this time of transition is not just the decline in ticket revenue, but the italy telegram database possibility of fans leaving. In this article, we will explain the impact that the coronavirus shock has had on the sports club business and the key measures to improve customer loyalty that should be taken in the COVID-19 era. <Table of Contents> Sports club business is at risk of losing fans! Collect data to redefine customer rank Organize touch points and strengthen data collection opportunities Integrated management of various data and visualization of each fan Analysis by linking various data with key information Create a mechanism for receiving feedback from fans 1) Collection through online questionnaires Utilizing online fan meetings summary Sports club business is at risk of losing fans! As mentioned earlier, since the coronavirus shock, the sports industry has seen the cancellation of games and changes to traditional styles.


Although more and more games are now being played again, it is expected that restrictions on the number of spectators will continue to be in place. The most frightening thing about continuing to restrict attendance is that people will switch from watching sports to other leisure activities. Fans leaving due to switching to other leisure activities is a major issue for the entire sports industry. In order to encourage fans to continue choosing to watch sports in their leisure time, it is necessary to maintain their loyalty.