Learn How to Create a Persona and Increase Your Results!
Posted: Mon Dec 23, 2024 5:07 am
Don't know how to create a Persona yet? In this article, I will explain the concept of Persona and, most importantly, you will understand the best way to apply it to your business!
If you own a business, you've probably heard the classic question: "Who is your target audience?" The numeros de telefono chile reason is simple: before selling any product, you need to understand who your customer will be. This way, content production will be developed assertively, which makes it even easier to reach potential customers. To make the process even easier, the Persona technique is used.
What is a Persona?
A buyer persona is nothing more than the definition of a typical customer, who will constitute your target audience. It represents the ideal customer that your business is looking for. Imagine, you wouldn't sell high heels to a middle-aged man, right? You need to identify your potential customer, use their own language and generate content that interests them. That's why the persona emerges as one of the main techniques used to improve a company's marketing strategies.
Is there a difference between Persona and Target Audience?
The target audience is determined based on demographic, socioeconomic and behavioral issues that build a broad profile of what would be the main attack point for a company's strategies. Currently, the market is more concerned with reaching a more specific audience, to find its hottest customers and ensure that their experience is the best possible. It is much more complicated to carry out a campaign for a large audience. The chances of this strategy achieving good results will not be as high as executing a plan based on your ideal customer, that is, your persona.
How to create a Persona?
If you're still confused, there's nothing better than getting practical! To create your persona, you need to think like your customer. And if you don't have any customers yet, do the exercise based on the pattern that most reaches your business (people who like your page, comment on your posts, visit your website). There are countless ways to investigate who your persona would be, but the main one is very simple: TALK TO YOUR CUSTOMER! Get to know their story, identify their pain points and the reasons why your business improves their lives. Oh, and you can also create a form on Google , it's super easy and free of charge. Explain that market research will help you understand them better and ensure that your service is as efficient as possible. TIPS FOR QUESTIONS TO COLLECT DATA
What is your gender? Age?
What city do you live in?
What is your level of education?
What do you work with?
What is your work routine like?
What is your biggest dream?
What do you like to do most in your free time?
What is your favorite social network?
Where do you look for information to stay up to date?
What types of content do you like to share with friends?
Before building your persona, it is important to ask yourself: “Who are the people who buy my product and, most importantly, WHY do they buy my product specifically?” Once you have done this, it is time to create your persona. It is through this that you will understand the typical consumer of your business. Let’s go, check out the information that your persona should contain!
Fictitious name
Image (some photo that represents your ideal client well)
Age
Gender
Professional position
Family information
Hobbies
Fears faced
Goals to achieve
Applying your persona in practice!
Based on the persona you created, it will be much easier to produce content about your business that generates interest in your ideal customer. The result of this type of strategy is based on a customer who is much more engaged with your business and an experience so good that it generates new purchases. After all, it is much easier to sell to someone who already knows and uses your product! Did you like it? Now all you have to do is get to work! Bring your persona to D'Gitais , we will help you create AMAZING strategies to boost your business!
If you own a business, you've probably heard the classic question: "Who is your target audience?" The numeros de telefono chile reason is simple: before selling any product, you need to understand who your customer will be. This way, content production will be developed assertively, which makes it even easier to reach potential customers. To make the process even easier, the Persona technique is used.
What is a Persona?
A buyer persona is nothing more than the definition of a typical customer, who will constitute your target audience. It represents the ideal customer that your business is looking for. Imagine, you wouldn't sell high heels to a middle-aged man, right? You need to identify your potential customer, use their own language and generate content that interests them. That's why the persona emerges as one of the main techniques used to improve a company's marketing strategies.
Is there a difference between Persona and Target Audience?
The target audience is determined based on demographic, socioeconomic and behavioral issues that build a broad profile of what would be the main attack point for a company's strategies. Currently, the market is more concerned with reaching a more specific audience, to find its hottest customers and ensure that their experience is the best possible. It is much more complicated to carry out a campaign for a large audience. The chances of this strategy achieving good results will not be as high as executing a plan based on your ideal customer, that is, your persona.
How to create a Persona?
If you're still confused, there's nothing better than getting practical! To create your persona, you need to think like your customer. And if you don't have any customers yet, do the exercise based on the pattern that most reaches your business (people who like your page, comment on your posts, visit your website). There are countless ways to investigate who your persona would be, but the main one is very simple: TALK TO YOUR CUSTOMER! Get to know their story, identify their pain points and the reasons why your business improves their lives. Oh, and you can also create a form on Google , it's super easy and free of charge. Explain that market research will help you understand them better and ensure that your service is as efficient as possible. TIPS FOR QUESTIONS TO COLLECT DATA
What is your gender? Age?
What city do you live in?
What is your level of education?
What do you work with?
What is your work routine like?
What is your biggest dream?
What do you like to do most in your free time?
What is your favorite social network?
Where do you look for information to stay up to date?
What types of content do you like to share with friends?
Before building your persona, it is important to ask yourself: “Who are the people who buy my product and, most importantly, WHY do they buy my product specifically?” Once you have done this, it is time to create your persona. It is through this that you will understand the typical consumer of your business. Let’s go, check out the information that your persona should contain!
Fictitious name
Image (some photo that represents your ideal client well)
Age
Gender
Professional position
Family information
Hobbies
Fears faced
Goals to achieve
Applying your persona in practice!
Based on the persona you created, it will be much easier to produce content about your business that generates interest in your ideal customer. The result of this type of strategy is based on a customer who is much more engaged with your business and an experience so good that it generates new purchases. After all, it is much easier to sell to someone who already knows and uses your product! Did you like it? Now all you have to do is get to work! Bring your persona to D'Gitais , we will help you create AMAZING strategies to boost your business!