Run re-engagement campaigns through your email marketing platform to win back those who haven't engaged with your emails in a while. Here are some ways to rekindle their interest: Send a “We Miss You” Email – Let them know you noticed their absence. Include a special offer or an update on what’s happened since their last engagement. Ask for feedback – Sometimes just asking them why they haven’t been active can give you insights. Use a simple survey to gather their ideas and preferences.
Offer a sneak peek – Share a sneak peek of upcoming offers or exciting news that might pique their interest. Offer a special discount – Everyone loves a good deal. Offer a discount usa mobile number to encourage them to make a purchase or engage with your content again. The goal is to remind them of the added value of your emails. Remove people from your lists who are not engaged Sometimes subscribers stop interacting with your emails, so it might be time to say goodbye. There are several reasons for this: Keeps your list up to date – You only send emails to people who are interested in your content.
Saves resources – You stop spending effort on those who no longer check your emails. Improves Campaign Performance – With fewer unengaged subscribers, your open and click-through rates naturally increase. Increases email relevance – Such cleaning helps to welcome new subscribers who are eager to receive and engage with your relevant content. In short, reducing your email list helps keep it healthy and effective. Examine hard and soft bounces and correct the causes. Difficult bounces occur when the email cannot be delivered for permanent reasons, such as an incorrect email address. Soft bounces are temporary issues, like a full inbox.
Read more: Soft Bounce vs Hard Bounce Email: 5 Key Differences . When you spot these bounces, it's important to take action. Start by checking the reasons for each bounce. In the case of a hard bounce, you should immediately remove these bad addresses to keep your list clean. Keep an eye on the addresses that didn’t bounce. If they continue to bounce, they may need to be removed as well. TIP: Use email marketing tools to track and manage bounces! This not only helps reduce bounce rates, but also increases the success of your re-engagement campaigns and ongoing communications.