What is a good abandoned cart email conversion rate?
Cart abandonment emails convert 1 in 2 people. And it’s going to get even better.
Automating cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Cart Abandonment Emails Open and Click Rates
Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion overseas chinese in europe data rate, as shown in the chart below.
Conversion rate of automated cart abandonment emails
Image via Statista
This is a great place to start, but your results may vary by industry. Test different email layouts, design, and copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timing: How Many Emails Should We Send to Recover the Most Sales?
Some brands will only send one abandoned cart email, but adding three or four to your arsenal can help you get more sales. Consumers who receive your first email may be too busy or distracted to take action. Repeated reminders to consumers can lead to conversions.
Make sure each email in your abandoned cart email drip campaign includes different imagery and copy. Be creative with your message to surprise and delight your audience.
Here is our recommended abandoned cart email sequence:
Reminders: Gently remind your customers of items they left in their cart.
Urgency: Create a sense of urgency by highlighting that the cart is expiring soon or that the items are in high demand.
Encourage: Add a stronger incentive, such as a higher discount or a free gift with purchase.
Final reminder: Emphasize that this is the last opportunity to take advantage of the discount or special offer before the offer expires.
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How to reduce ecommerce cart abandonment
We’ll discuss some great examples of abandoned cart emails below, but first we want to make it clear that you can reduce abandoned carts right from the start. If people aren’t leaving items in their cart, you don’t need to send emails.