According to a study by E-commerce Radar , the average cart abandonment rate in e-commerce is 82% .
Although the rate is within the normal range, there are a number of steps you can take to avoid losing sales . After all, the higher the incidence of the problem, the more customers will fail to complete their purchase in your online store.
Want to understand a little more about the subject? Check out some tips below to improve your e-commerce conversion!
Why Cart Abandonment Happens
When an online store has a very high cart abandonment rate, it is because something is wrong.
It is normal for some visitors to add products to their canada phone numbers list cart to compare prices. Or, they do so without really intending to buy.
However, cart abandonment usually indicates a technical problem in the store or the need to analyze the purchasing process.
For example, pages that take too long to load, checkout steps that are too long and complicated, or expensive shipping are some reasons that lead consumers to abandon a purchase.
Therefore, the first step to reversing the situation is to pay a little more attention to the customer journey in the store.
How to Calculate Cart Abandonment Rate
First of all, it is important to understand what the rate is in your e-commerce.
The indicator is very easy to calculate: just divide the total number of purchases by the number of carts created .
It’s important to track your cart abandonment rate on a monthly basis. This way, you can monitor it and take quick action to reverse it.
How to reverse the problem
Solving the problem of cart abandonment starts with the premise of bringing customers back to the website so they can complete the purchase.