Analyze your automated email marketing campaigns
Posted: Mon Dec 23, 2024 9:00 am
If you understand your target audience well, you can get an idea of when they are likely to open emails. Let’s say your customers are stay-at-home moms. Morning may not be the best time because they are trying to get their day started.
Once the kids leave for school, they might lebanon number search take a minute to relax. While they're having a cup of coffee, they might be willing to read emails. So, it would be a good idea to aim for between 10am and noon or so.
Choosing the right timing is critical if you hope to achieve high open rates. Be prepared for a round of testing at different times to see what works best for you.
Sticking to email schedules will let subscribers know when to expect emails. The good thing is that automation allows you to schedule sends without requiring their involvement.
You can only know the success of your email campaigns if you track the results. Start with benchmarks or KPIs against which you will measure performance. These include delivery rates, open rates, and click rates. But the best indicator of success is higher conversion rates.
Once the kids leave for school, they might lebanon number search take a minute to relax. While they're having a cup of coffee, they might be willing to read emails. So, it would be a good idea to aim for between 10am and noon or so.
Choosing the right timing is critical if you hope to achieve high open rates. Be prepared for a round of testing at different times to see what works best for you.
Sticking to email schedules will let subscribers know when to expect emails. The good thing is that automation allows you to schedule sends without requiring their involvement.
You can only know the success of your email campaigns if you track the results. Start with benchmarks or KPIs against which you will measure performance. These include delivery rates, open rates, and click rates. But the best indicator of success is higher conversion rates.