Modern consumers have become accustomed to digital products
Posted: Mon Dec 23, 2024 9:14 am
Use your website and as many social media channels as you have to offer downloadable products in exchange for email addresses, names, and product preferences. In the pre-computer era, free samples were considered a double-edged sword in the marketing world.
They had the potential to attract new customers, but they were among the most expensive promotional strategies of all. One of the great benefits of digital samples is that they have an initial cost to lebanon phone number search create, but after that, each new gift is simply not an expense for the retailer.
live chat
allow live chat
For whatever reason, and it’s almost inexplicable in the 2020s, many major retailers don’t offer live chat on their main business websites. Adding chat is a no-brainer because it’s an ideal way to directly interact with current or potential customers, it costs next to nothing to follow up on, and it’s something most consumers expect these days.
Email newsletters to build long-term loyalty
You may hear people say that the email newsletter is out of fashion, but that's not the case. Many people sign up and receive them every day. They are especially popular with loyal, long-term product buyers.
Any marketer who does not offer an e-newsletter to their customers is missing out on one of the easiest ways to keep in touch with a particularly important group of customers. This is because regular shoppers walk around and talk about billboards for the company they admire and whose products/services they repeatedly purchase.
They had the potential to attract new customers, but they were among the most expensive promotional strategies of all. One of the great benefits of digital samples is that they have an initial cost to lebanon phone number search create, but after that, each new gift is simply not an expense for the retailer.
live chat
allow live chat
For whatever reason, and it’s almost inexplicable in the 2020s, many major retailers don’t offer live chat on their main business websites. Adding chat is a no-brainer because it’s an ideal way to directly interact with current or potential customers, it costs next to nothing to follow up on, and it’s something most consumers expect these days.
Email newsletters to build long-term loyalty
You may hear people say that the email newsletter is out of fashion, but that's not the case. Many people sign up and receive them every day. They are especially popular with loyal, long-term product buyers.
Any marketer who does not offer an e-newsletter to their customers is missing out on one of the easiest ways to keep in touch with a particularly important group of customers. This is because regular shoppers walk around and talk about billboards for the company they admire and whose products/services they repeatedly purchase.