December is historically the most profitable month for retail. The celebration of Christmas and other end-of-year festivities, combined with the payment of bonuses and the 13th salary, promote an extremely positive scenario for purchases, capable of moving billions of reais in the most diverse sectors of the economy.
Christmas promotes a feeling of solidarity, so people are naturally more likely to consume. The tradition of giving gifts to family and friends also contributes to an increase in purchases.
The challenge for those who run a micro or small business is to know how to use these favorable conditions to attract consumers' attention to their brand, whether through large or small actions. Once it has stood out among its many competitors, it is essential that the company performs good management work, capable of guaranteeing a good product offering and excellent customer service.
There are no set formulas that entrepreneurs must follow. It is necessary to recognize the specificities of each business to know how to use Christmas marketing to boost sales and build customer loyalty. However, some practices can be adopted by all SMEs, regardless of the sector. Here are some universal tips:
Content
Invest in good service
Be careful with management and logistics
Offer Christmas promotions
Provide a Christmas atmosphere
Extend actions to the internet
Run sweepstakes, campaigns and contests
Offer different payment terms
Make exclusive and themed products available
Invest in good service
Providing good customer service is a goal to be pursued throughout the year. But Christmas requires even more dedication in this regard, with good practical strategies to ensure the satisfaction of those who interact with the company. The greater flow of customers in the store and the possible increase in working hours can wear out the sales team, which compromises the quality of the service provided.
The first step is to provide appropriate training for all canadian cell phone numbers professionals, outlining specific guidelines for interacting with the public. Encouraging more experienced employees to guide newer ones on a daily basis is a good strategy.
This time of year requires that traditional business values, such as politeness and cordiality, be reinforced. Therefore, in addition to training, it is necessary to offer real opportunities for engagement to the entire internal public, such as commissions, benefits and awards.
Be careful with management and logistics
The end of the year requires greater care with all the logistics that drive a business. Micro and small business owners can make serious mistakes by not preparing for the increase in demand. Careful planning is needed involving the various aspects involved in marketing.
Stock, for example, needs to be stocked to the right extent so that there is no shortage or surplus. In addition, the goods must be organized efficiently, as it is inexcusable to leave customers waiting due to the lack of practicality in finding the products.