Why Use GIFs in Your Email Marketing?
Posted: Sat Apr 05, 2025 4:11 am
As impressive as a static image format can be, a overseas chinese in worldwide database can still add vital details when you are showcasing a promotion, a product, or if you want to suggest an emotion, such as surprise and anticipation. The following three images are examples of these three goals (the animation starts when the image is opened):
GIFs are therefore a powerful tool for storytelling . If you use them, you should keep in mind some fundamental precautions:
Choose to use them and choose not to use them. Don't insert GIF images into your emails just because you can produce them or because they are a trend. Associate a goal to the creation of a matching image and test perception and engagement on a sample of recipients.
The first frame is the most important. Many clients support animated GIFs, but there are still some popular programs that are incompatible with the format. In these tools the image will be static and will be your first frame to be displayed. For this reason, always make sure that the first frame is self-sufficient in communication.
jack spade
Always highlight the alt tag . Protect yourself from compatibility in the most unfortunate cases where the image loading. So to be sure that the email is functional and pleasing, apply a style to the color, font and size of the alt tag. You can do it like this:
<td width="300" bgcolor="25baa5"><img alt="Testo alternativo per la tua immagine" src="immagine.gif" width="300" height="130" border="0" style="font-family: Arial; color: ffffff; font-size: 22px; display: block;"></td>
Size matters. The power of an animated GIF can be much greater than its size, but the weight in KB can get out of hand when the number of frames increases. The practice of not embedding the image in the message, but inserting it as a remote link should be respected in this case too, but the weight affects the download and upload of the image. A good rule of thumb is not to exceed 200kb.
GIFs are therefore a powerful tool for storytelling . If you use them, you should keep in mind some fundamental precautions:
Choose to use them and choose not to use them. Don't insert GIF images into your emails just because you can produce them or because they are a trend. Associate a goal to the creation of a matching image and test perception and engagement on a sample of recipients.
The first frame is the most important. Many clients support animated GIFs, but there are still some popular programs that are incompatible with the format. In these tools the image will be static and will be your first frame to be displayed. For this reason, always make sure that the first frame is self-sufficient in communication.
jack spade
Always highlight the alt tag . Protect yourself from compatibility in the most unfortunate cases where the image loading. So to be sure that the email is functional and pleasing, apply a style to the color, font and size of the alt tag. You can do it like this:
<td width="300" bgcolor="25baa5"><img alt="Testo alternativo per la tua immagine" src="immagine.gif" width="300" height="130" border="0" style="font-family: Arial; color: ffffff; font-size: 22px; display: block;"></td>
Size matters. The power of an animated GIF can be much greater than its size, but the weight in KB can get out of hand when the number of frames increases. The practice of not embedding the image in the message, but inserting it as a remote link should be respected in this case too, but the weight affects the download and upload of the image. A good rule of thumb is not to exceed 200kb.