What are the advantages of B2B ecommerce for your business?

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B2B businesses are businesses that sell products or provide services to other companies or legal entities. The term comes from the English Business-to-Business. These are operations that require more time. Typically, large quantities are sold at once, but quality, delivery time and guarantees are more important. Customers are usually loyal and place orders regularly.

In the B2B market , the target audience is usually made up of companies in a specific niche. It is more targeted and selective. Sales usually occur with approval, credit check and invoicing. However, each sale made represents a high average ticket, which makes a big difference in the company's bottom line. Profit comes from good retail sales and not from the number of transactions per month, which is usually much lower than in B2C. There is a purchasing pattern, as companies plan their purchases with regular quantity and frequency.

B2B is the combination of two business models. It is one of the strategies that honduras whatsapp database the most revenue for companies in the online world. The forecast is that this model will continue to grow and become an increasingly important part of commercial transactions, improving the purchasing experience for the end customer.

B2B ecommerce is a platform where client companies can place orders without the need for intermediaries, directly with the supplier company. This allows customers to fill their shopping carts, complete the order via computer, cell phone or tablet, have personalized payment terms and receive the items without needing to be physically present.

Summary
What are the advantages of having a B2B ecommerce in your company?
Prices by customers and credit
Ease of shopping
Sales Intelligence
Market expansion
What are the advantages of having a B2B ecommerce in your company?

Prices by customers and credit
Customers who make regular purchases in large volumes tend to find lower prices and exclusive discounts than those who do not buy often or buy in smaller quantities. Therefore, negotiations with those who buy a lot and with a certain frequency need to be more “aggressive”. In addition, the best buyers can receive benefits such as credit and payment terms to further encourage consumption. All of this can be automated within an e-commerce, determining the price tables and negotiation rules for each customer.

Ease of shopping
We know that in B2B negotiations, conventionally, the customer interacts with a representative, however, this person cannot be available to their customers 100% of the time. Therefore, a sales platform that receives orders 24 hours a day, 7 days a week, is your best ally! And since we are thinking about offering ease, it is essential that this platform is responsive or provides a white-label application for your company, considering that more and more people are buying through their cell phones.

An e-commerce for B2B companies is essential to ensure greater visibility, in addition to offering better control and management of sales. Research shows that only 25% of B2B customers prioritize price when making a purchase, 27% prioritize product quality and 48% prioritize companies that provide ease and autonomy in purchasing. This is because many buyers prefer to place their orders at night or outside of business hours.

Sales Intelligence
Companies that adopt B2B ecommerce report an 18% increase in sales. One factor that explains this increase is Data Driven Selling , a trend that has been gaining ground in the market. You must be tired of hearing the phrase “Data is the new oil”. Well, the reality is that more and more companies are valuing decision-making, campaigns and strategies based on information, leaving guesswork aside. With ecommerce, absolutely every action that the customer takes on the website can be mapped and used.