Online sales, the secret to success lies in integration

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Anyone who wants to sell their products and services online and take advantage of this growing wave of e-commerce must first ensure a web presence. But be careful, this is not enough! Selling online involves much more than just creating an online store.

Just as important as making products available online is the quality of the service provided. This is a business model that is essentially differentiated by two basic business processes: the sales process and the shopping experience.

In the eyes of the consumer, buying online should be something very simple, intuitive and practical, but the truth is that online sales platforms are complex, although this complexity should never be noticeable in the eyes of the consumer.

To simplify online sales processes, there are now many integration solutions between platforms and mechanisms for automating administrative processes, which ensure a pleasant experience for the consumer and agility for companies in logistical and administrative processing. There are also several online sales models, starting with the online store itself or marketplaces , a type of online shopping mall, where all types of products are available.

There are many possibilities and the opportunities to increase the ivory coast whatsapp number database of companies through online sales are greater than ever. But you need to know how to take advantage of them.

Online sales register strong growth in Portugal
In a 2018 study, the Boston Consulting Group (BCG) and Google estimated that digital would have an impact of 9 billion euros on Portuguese GDP. This weight of the digital economy in GDP would represent 4.5% of the total. Although significant, it is still much lower than in most European countries, so strong growth is expected in the coming years.

The impact of the COVID-19 crisis on online sales
The pandemic generated growth in this business model, with values ​​between 40 and 60% compared to 2019, in relevant categories, such as retail, according to a study by Group M.

In this study, 17% of Portuguese people say they spend more time shopping online for groceries and 15% on other online purchases . The same report highlights the 513% growth in searches for online purchases during the month of March , especially in the food sector, but also decoration and electronics.

The Interbank Services Society (SIBS) announced significantly increased figures regarding the online purchase of services and products, in the order of 18%, during the COVID-19 pandemic crisis.

Also a survey carried out by CIP – Confederação Empresarial de Portugal – and ISCTE , on the diversification of products, markets and sales methods, due to the COVID-19 pandemic, shows that the estimated weight of digital sales in companies that sell online is 23%, according to the evolution of digital sales in organizations that diversify their sales methods.

Online store or Marketplace, which is the best option for online sales?
Distrust has gone and convenience has come in. The Portuguese, like the rest of the world, are increasingly developing the habit of shopping online . Having a solid online presence is essential, but offline presence is also crucial to online success. If both are important, then why think of one over the other?

Combining the best of the online store with the benefits of the Marketplace , and also investing, where possible, in subscription models, can be the answer to the success of a business supported by online sales.

With online sales gaining ground, the best commercial strategy is one that focuses on multichannel , that is, selling the same product in several channels – from physical stores, online stores or digital Marketplaces .

Multichannel yes, but with integration!
You may already be thinking – and rightly so – about the logistical complexity and the difficulties of managing administrative and financial information that this dispersion across multiple sales channels may cause. But this complexity will only exist if the management of the various channels is isolated, that is, if each channel has independent management. If, on the contrary, you choose to integrate the various channels through a single management platform, all this complexity disappears.

PRIMAVERA now has technological solutions available that can meet the demands of omnichannel and online invoicing . A robust connector integrates data from different sales channels into the backoffice/ERP, ensuring integrated management of the entire commercial operation.

With this connector, you can stop wasting time on ordering and invoicing processes. Data from all the platforms where the brand is present is integrated in a single location so that you can control all aspects related to administrative and logistics management: from stock management , order dispatch, return processes or invoicing control.

Don't forget - billing speed, security and compliance with legislation are essential in marketplaces!
If you already have a solid online sales system, with a high volume of transactions, and you want to issue invoices with complete security, without worrying about the amount of documents, then the best option is to seek the support of a technology partner that safeguards compliance with legislation and guarantees a high level of performance, even at times of peak traffic.