BBQ-Sochi Case: The First RetailCRM and iiko Integration Project on the Market

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Results of RetailCRM implementation in a Foodtech company
03/20/2024 ⏱ 11 minutes
BBQ-Sochi Case: The First RetailCRM and iiko Integration Project on the Market
BBQ-Sochi has been operating in the food retail market for 12 years. The chain includes three stores and two meat restaurants. The main service is kebab delivery: you can order it offline, on the website, in a mobile application, through aggregators or in a messenger.

At first, the center of the IT circuit was the ERP system for latvia phone numbers automating the restaurant business iiko. It maintained a customer database, accounted for goods and processed orders. But the ERP system lacked omnichannel and tools for high-quality work with clients.

To solve this issue, combine sales channels and launch CRM marketing, the brand integrated iiko with RetailCRM. How the two systems were set up and what results were achieved, we tell in the case.
"We needed a system that would help make the business omnichannel"
The manager processes an order in RetailCRM in 1 minute
"Thanks to Chats, we have improved customer service and can always be in touch with customers"
Triggers help control the order fulfillment time
"Customer retention and increasing loyalty are our priority"
“We needed a system that would help make the business omnichannel”
The company's history began in 2012 with a small store in the center of Sochi. The first customers appeared quickly, helped by a good location and good traffic. The love of the Caucasus residents for meat also played a role - they eat it often and in large quantities here.
The range of meat shops of the company
The range of meat shops of the company
To attract new customers, we opened 2 retail outlets in other areas of the city and 2 restaurants next to them. The business began to grow.
BBQ-Sochi Restaurants
BBQ-Sochi Restaurants
In July 2023, the company launched an online store and added the ability to make an order in a convenient way. On the website and in the mobile application, you can order dishes for delivery or pickup. Managers also accept orders by phone and in messengers - WhatsApp, VK and Telegram.