Some brands overlook Cyber Monday, focusing solely on Black Friday. Cyber Monday is a relatively new shopping day that occurs immediately after Black Friday and is known as an online shopping day.
To avoid disappointing customers, don’t offer better deals on Cyber Monday. Choose different products to highlight on each day, for equal attention and to maintain customer loyalty. Remember, Black Friday and Cyber Monday are not just two days of sales, but two stages of one great event. Create coordinated strategies to ensure that the shopping magic lasts for both days.
Unrealistic promises to clients
In the run-up to Black Friday, some brands and marketers, caught qatar telemarketing data up in all the possibilities of the event, often take on more than they can handle. They find themselves stretched thin and don’t have the time or resources to effectively manage all aspects of the event.
It is important to be realistic about aspects such as:
Delivery time;
Inventory level;
Time required to replenish goods.
Promising more than you can actually deliver can not only seriously damage your brand's reputation, but it can also disappoint customers who have relied on your promises.
Instead of a conclusion
Ultimately, by avoiding common mistakes such as underestimating the creation of urgency, unrealistic promises, and failure to prepare for Cyber Monday, companies can maximize the effectiveness of their Black Friday marketing strategies, ensuring successful sales results and strengthening their market position.
Lack of preparation for Cyber Monday
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rakibhasan09
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