What is a quarterly business review? Three keys to a QBR

[jrineakter]

A quarterly business review (QBR) gives you four opportunities per year to showcase the value your product offers to customers. For a SaaS company, a great QBR strategy can help you ensure you’re providing a product experience that will make customers want to renew their subscription during renewal time.

In this article, we’ll cover the essentials of QBRs and how to make them work for your SaaS business. We’ll start by examining the question of what a QBR is so that you have a clear understanding of this valuable tool.

Next, we’ll discuss the benefits of performing QBR, and finally, we’ll look at three keys to effective QBRs and how using the right technology can help you optimize your QBR strategy.

What is a QBR?
A quarterly business review is a meeting with the client held every three months to discuss how well the client's desired outcomes are being achieved and what adjustments can brazil telegram data be made to achieve their future goals. QBR meetings revolve around how the value of your product aligns with your client's goals and expectations.

A review typically includes a discussion of how well the client's objectives have been met since the last QBR and what new goals and strategies the client wants to pursue in the future. Key performance indicators play a crucial role in assessing current value and setting goals and benchmarks for the future.



Identification of new objectives, strategies and KPIs to measure success.
The value focus of QBR meetings sets them apart from other types of customer meetings. QBRs are not focused on customer support issues, although they may touch on technical topics as they impact customer outcomes. They are also not focused on customer subscription renewal, although they can lay the groundwork for a successful renewal by aligning the customer experience with desired goals.

QBR meetings focus on ensuring that customers receive value consistent with the expectations they had when they purchased the product and highlighting opportunities to make adjustments that ensure customers continue to receive value.

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Why have a QBR?
The purpose of a QBR is to keep your customer's experience with your product aligned with the goals and value they expect to get from purchasing your product. The argument for having a QBR is that regular meetings can help you and your customer make adjustments, allowing them to continue getting value from their purchase and avoiding issues that could cause churn. For SaaS vendors and customer success teams, this creates several benefits, including.