A content audit includes all elements

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Content Audit – Components
that affect the quality, naturalness, usability and intuitiveness of the content on your website. The following components are subject to initial verification:

heading structure (from H1 to H6 – in this case, specialists check the hierarchy of headings and their number in comparison to the volume of the text);
appearance of the content (according to the latest SXO standards – Search Experience Optimization, the visual aspect of the texts is also important, i.e. the skillful use of bullet points, bolding, justification, and tables);
additional content on the website (infographics, photographs and instructional videos are an important aspect - if you do not enrich the content on your website with such solutions, you will probably receive a recommendation to add specific materials supporting the usability of the website);
the substance and quality of the content (experts take a closer look at the quality of the texts in relation to their usefulness – they pay attention to the exhaustion of the topic and unnecessary fragments that do not contribute anything valuable);
keywords used (a very important element determining the skillful use of key phrases – after a content audit, you will receive comprehensive guidelines on the correct use of generic expressions, i.e. general and long tail SEO in the context of a specific positioning strategy);
duplicate content (content analysis specialists thoroughly bangladesh whatsapp lead
verify whether your website or related websites do not contain duplicate content that prevents you from extracting the full SEO potential from the selected website);
internal linking (auditors analyze the use of internal links on your website - implementing individual tips related to the so-called internal linking will make the website much more intuitive).
The structure of Pillar Pages , i.e. segmentation of topics and their mutual connection into coherent structures.
Some industries require a much more specialized approach to content than just ensuring a friendly heading structure and content rich in photographs, graphics, or infographics.

In the case of YMYL (Your Money, Your Life), properly used internal links that facilitate navigation around the site, as well as comprehensive exhaustion of blog article topics, are not enough to rank high in organic search results.

This mainly applies to industries related to, among others:

social, business, political or scientific issues;
legal, tax, financial and health advice;
important life decisions (e.g. diet, new job, choice of university).
You can read more details about YMYL in Google's comprehensive guide.

You can read details about YMYL in Google's comprehensive guide, SEO audit vs. content audit.
details aboutYMYLyou can read in Google's comprehensive guide
To meet the expectations of Google search engine, you must also adhere to EAT principles, which require us to:

be an expert in your industry (E – Expertise),
show that the site has authority in a given field (A – Authoritativeness),
prove to Internet users that the selected website is trustworthy (T – Trustworthiness).
You can read more about EAT rules in Google's comprehensive guide.