WhatsApp Business: best practices for using WhatsApp for companies

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We talk a lot here on the blog about the importance of managing relationships with your customers. To do this, the more points of contact you have, the better! And let's face it: one of the best personal relationship apps ever created was WhatsApp.

Key takeaways from this article:
Whatsapp has become an agile, practical and effective communication tool for companies to maintain direct contact with their customers ;
Brazil is the second country in the ranking of WhatsApp users, with 165 million registered users. In other words, it is a sales channel with high potential;
Don't spam products and services. This type of behavior will only damage your relationship with the customer . Instead, take the opportunity to ask questions and monitor the resolution of problems;
You can also follow up and leave little reminders for your customer. See more tips in our free guide: what is sales follow-up and how to do it !
Keep an updated history of conversations and agreements to avoid mistakes and misunderstandings. Use a CRM tool with WhatsApp integration to ensure nothing goes unnoticed!
On WhatsApp you can have private conversations and still interact with your college group, happy hour friends, company, shopping tips, family and many others.

It's an easy and practical way to communicate and it certainly strengthens relationships! But is it possible to use this app for companies? Check out the best practices of corporate WhatsApp, also known as WhatsApp Business.

Read more: Join this group: WhatsApp as a marketing tool

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Best practices for using WhatsApp for businesses (WhatsApp Busibness)
Speaking of relationships, it is always worth reinforcing what their foundations are: trust, reciprocity and the certainty that the other person cares about you , knows you deeply , wants to help you solve your problems and – in the same way – can count on your help when needed.

This is one of the reasons why WhatsApp has also gained a lot of traction as a business tool . It has been seen by many sellers as a more direct and personal communication channel.

It is no surprise that the company saw this demand and created a version of the application exclusively for businesses: WhatsApp Business Solution.

In this version, instead of linking the phone number to an individual, it is possible to associate it with a strictly business profile. Several companies have already started using this solution in different ways.

Even Netflix has joined the trend, sending movie and series suggestions to its users via WhatsApp. However, since this is such a personal communication channel, it is important to take some precautions and avoid certain behaviors that may be considered inconvenient by your customers.

That’s why we’ve created this article, bringing together best practices for using WhatsApp for businesses! Check it out below:

use whatsapp companies Whatsapp Business: WhatsApp for companies
See also: A Complete Guide to Customer Relationship Management

Using WhatsApp for Business: One of the Most Popular Apps in Brazil
According to data released by the Digital 2022: Brazil survey , 165 million Brazilians use list of turkey cell phone numbers WhatsApp at least once a month. This puts Brazilians in second place in the ranking of users of the app, behind only India. Currently, the world has 1.2 billion WhatsApp users, so more than 10% of them are Brazilian!

A study with more than 2,000 users showed that Brazilians participate, on average, in at least 5 groups on WhatsApp. In other words, the use of this application has great potential for companies, after all, their customers are there.

Until now, anyone who wanted to use the tool commercially could only do so in an almost informal manner, using a personal profile as if it were a business profile. However, since the beginning of the year, the use of WhatsApp for businesses has allowed the creation of accounts associated with companies.

However, its use requires certain care, after all, WhatsApp is a communication channel that is as convenient as it is personal, even using your company profile during a negotiation.

And what are the best practices for using WhatsApp Business? What is the correct way to use it with your customers? Before we get to these tips, it is important to understand a little about the differences between WhatsApp for businesses and the application you are already familiar with.

Differences between WhatsApp for businesses and for individuals
The business version of the app is very similar to the app you already know. To start using it, simply download WhatsApp Business (currently only available for Android smartphones) and follow the step-by-step setup instructions.

In this process, it will also be possible to enter data that is not available in the standard version of the app:

Address
Area of ​​activity
Opening hours
E-mail
Website
Portfolio
Address
Between others.

Of course, you need to associate your business account with a phone number. Unlike the regular version of the app, in the business version, this number can be a landline. This way, a salesperson can keep their regular WhatsApp on their personal smartphone and also WhatsApp Business with their company number.

One important detail, however, is that a WhatsApp Business account can only be used on one smartphone at a time. Even so, the same company can have multiple numbers associated with it.

This way, each salesperson can, for example, create a WhatsApp Business account for their company using their landline extension.

The coolest thing is that, in the business version, the application offers special features that can help a lot in the commercial process, such as defining quick responses and obtaining statistics on messages sent, delivered and read.

Additionally, it allows you to create labels to classify your contacts . This way, you can, for example, categorize your conversations according to the business status, using tags such as the following:

New client
New Order
Payment pending
Paid
Order Completed
Otherwise, using WhatsApp for businesses is identical to using the conventional version. When thinking about negotiations, using a business profile, directly linked to a company, tends to ensure a more professional and impartial connotation to the conversation. After all, the name that will appear in the customer's conversation list will not be that of the seller, but that of the company.

See more here: WhatsApp Business

However, you need to be careful not to break certain barriers and end up becoming inconvenient during a negotiation. Check out the list below with good practices for using WhatsApp for companies!

use whatsapp companies
Read also: Customer Loyalty: Kotler teaches you everything!

8 tips for using WhatsApp for businesses
The great thing about sharing your contact details on WhatsApp with customers is that it clearly shows that you are always ready and willing to help them. In addition, of course, it makes contact between both parties faster and easier, which is beneficial for both the company and the consumer. Here's how you can stand out using the app:

1- Show dedication and partnership
This is a delicate channel that must be used wisely, after all, you are dealing with your customer's personal data, their cell phone number. Therefore, understand and make it clear that WhatsApp will be used to meet the customer's needs and not to close sales.

No spam about new products or services!

2- Follow-up confirmation and quick messages
Another tip is to send messages like:

“I'm arriving for the meeting, the proposal is as you requested”

Or

“My director wants to participate in the presentation tomorrow, is that okay?”

This way, you remind your client about scheduled appointments, avoiding any last-minute disagreements, as well as solving some details more quickly, without having to send an email or make a phone call.