With this data, it’s clear that month 2 was actually more successful
Posted: Thu Dec 26, 2024 7:16 am
When it comes to lead tracking, many simple methods only allow you to track the source of the session they converted on. But in many cases, there will have been a number of marketing touchpoints prior to that conversion. With traditional lead tracking methods, you will miss this data. And that means you can’t relate your inbound leads to your marketing channels and campaigns. With proper lead tracking in place, you can get a full view of your customer journeys and see how different channels influence certain actions.
Understand which marketing initiatives drive the best conversion rates While tracking inbound leads is important, a lead doesn’t guarantee revenue. You could generate 100 qualified leads in month 1, and 50 in month 2. uganda email list 1. January - 100 leads 2. February - 50 leads From this view, you would believe that month 1 was more successful. But what if you converted just 10 of the leads from month 1, and 15 of the leads from month 2.
And even more importantly, what if you had oversight of revenue?. 1. January - 100 leads - 10 sales - $3,000 revenue 2. February - 50 leads - 15 sales - $7,500 revenue By understanding your lead quality, you can get a greater idea of what works for your company. How to collect leads and what information to collect Adding lead capture points like form submissions, phone calls etc.
Understand which marketing initiatives drive the best conversion rates While tracking inbound leads is important, a lead doesn’t guarantee revenue. You could generate 100 qualified leads in month 1, and 50 in month 2. uganda email list 1. January - 100 leads 2. February - 50 leads From this view, you would believe that month 1 was more successful. But what if you converted just 10 of the leads from month 1, and 15 of the leads from month 2.
And even more importantly, what if you had oversight of revenue?. 1. January - 100 leads - 10 sales - $3,000 revenue 2. February - 50 leads - 15 sales - $7,500 revenue By understanding your lead quality, you can get a greater idea of what works for your company. How to collect leads and what information to collect Adding lead capture points like form submissions, phone calls etc.