Build a customer database in advance and personalize your mailings
Posted: Thu Dec 26, 2024 8:11 am
Collect your client base in advance using an online questionnaire. The link to the questionnaire can be placed both on the website, in social networks, and at an offline point using QR codes with a link to the questionnaire.
The questionnaire will provide you with customer data: their numbers, names, dates of birth. The data obtained will allow you not only to make SMS mailings, but also to divide customers into segments, which netherlands phone number library will be very helpful when creating future mailings and communicating with customers in general.
When it comes to Black Friday messaging, it’s important to personalize your offers based on your customers’ needs. Creating segments gives you the ability to create the most relevant offers for each customer group. Segment your subscriber list to deliver the most personalized and compelling offers at the right time.
For example, you can segment your list by:
Various communication channels: social networks, SMS, email, etc.
By RFM segments
Customer demographics and location
We have described various segmentation strategies in this article .
Customers are more likely to notice personalized messages over generic and universal ones. According to Statista, approximately 63% of marketers in the US believe that personalization has a very important benefit - increasing conversion rates.
You can use just the recipient's name or city to personalize your Black Friday messages. The previous tip about segmentation can greatly help you with personalization.
4. Use a call to action (CTA)
A call to action (CTA) is essential for any marketing campaign, and Black Friday SMS marketing is no exception.
Omnisend's research found that Black Friday email marketing campaigns with two to three CTAs had the best click-through rates. You can do the same with SMS campaigns.
But to increase the chances of your customer clicking on your CTA, you need to make it clear and specific. For example:
To run a Black Friday sale on your site, you can use "Click here to shop the Black Friday sale"
For a promo code, your CTA could be "Text BLACKFRIDAY to 12345 to get a 20% off coupon"
5. Send multiple messages
After you've sent your first Black Friday message, consider sending a second one. Your follow-up message could include the following:
Reminder of your Black Friday sale
CTA button to your website
Promo code
This is especially important for abandoned cart situations. A recent study by Kibo Commerce found that 77.5% of U.S. customers abandon their carts. Don’t let that happen during your holiday sales. When a customer abandons their cart, send them a text message. It shouldn’t be too pushy, but rather a friendly reminder that their cart is waiting for them when they’re ready to make a purchase. It can also conveniently include a link that will help the customer easily navigate back.
Sending additional text reminds customers of your brand and Black Friday deals.
You can see more ideas and tips here .
The questionnaire will provide you with customer data: their numbers, names, dates of birth. The data obtained will allow you not only to make SMS mailings, but also to divide customers into segments, which netherlands phone number library will be very helpful when creating future mailings and communicating with customers in general.
When it comes to Black Friday messaging, it’s important to personalize your offers based on your customers’ needs. Creating segments gives you the ability to create the most relevant offers for each customer group. Segment your subscriber list to deliver the most personalized and compelling offers at the right time.
For example, you can segment your list by:
Various communication channels: social networks, SMS, email, etc.
By RFM segments
Customer demographics and location
We have described various segmentation strategies in this article .
Customers are more likely to notice personalized messages over generic and universal ones. According to Statista, approximately 63% of marketers in the US believe that personalization has a very important benefit - increasing conversion rates.
You can use just the recipient's name or city to personalize your Black Friday messages. The previous tip about segmentation can greatly help you with personalization.
4. Use a call to action (CTA)
A call to action (CTA) is essential for any marketing campaign, and Black Friday SMS marketing is no exception.
Omnisend's research found that Black Friday email marketing campaigns with two to three CTAs had the best click-through rates. You can do the same with SMS campaigns.
But to increase the chances of your customer clicking on your CTA, you need to make it clear and specific. For example:
To run a Black Friday sale on your site, you can use "Click here to shop the Black Friday sale"
For a promo code, your CTA could be "Text BLACKFRIDAY to 12345 to get a 20% off coupon"
5. Send multiple messages
After you've sent your first Black Friday message, consider sending a second one. Your follow-up message could include the following:
Reminder of your Black Friday sale
CTA button to your website
Promo code
This is especially important for abandoned cart situations. A recent study by Kibo Commerce found that 77.5% of U.S. customers abandon their carts. Don’t let that happen during your holiday sales. When a customer abandons their cart, send them a text message. It shouldn’t be too pushy, but rather a friendly reminder that their cart is waiting for them when they’re ready to make a purchase. It can also conveniently include a link that will help the customer easily navigate back.
Sending additional text reminds customers of your brand and Black Friday deals.
You can see more ideas and tips here .