What is local SEO, or local website positioning?

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If you have a local business, it is definitely worth taking care of proper search engine optimization. The above information should help you understand what Local SEO is and how important it can be. Remember, if you want to be successful, you have to choose your own path and follow it bravely!

Local SEO is an optimization activity aimed at increasing traffic, the number of potential customers and brand awareness thanks to high positions achieved through searching for local phrases. When I say local phrases , I mean phrases that are related to the geolocation of services or goods and optimizing the company profile in Google My Business and building "NAP" links.

Why is local SEO important?
To prove the thesis that local SEO is important, it is worth using statistics. Especially important for local businesses with a district, city or region reach.

According to Search Engine Roundtable, 46% of all Google searches have “local intent” behind them.

Local SEO According to Search Engine Roundtable data, 46% of all Google searches have a “local intent” behind them.
According to Search Engine Roundtable, 46% of all Google estonia whatsapp lead searches have “local intent” behind them.
According to RankRanger data, 29% of all Google SERP results contain elements from the local results pack.

Local SEO According to RankRanger data, 29% of all Google SERP results contain elements from the local results package.
According to RankRanger data, 29% of all Google SERP results contain elements from the local results pack.
According to Google, a whopping 76% of consumers who search for something local on their phone visit a local store that day.

Local SEO According to Google, as many as 76% of consumers who search for something local on their phone visit a store in their area that day.
According to Google, a whopping 76% of consumers who search for something local on their phone visit a local store that day.
It is clear that local searches are a huge part of the SEO pie. So it is worth checking out the rest of this article to learn more about Local SEO.

What are the main factors that affect local SEO?
At a high level, Local SEO works identically to the non-local version of the Google algorithm.

Google's golden rule works like this: if someone types in a query, Google analyzes its index to display the best results for that query for that user.

What causes local SEO to produce modified results is that Google uses a different set of ranking parameters to rank local search results.

Local SEO focuses on optimizing a website to improve its visibility for local search engine queries. There are several key factors that have a significant impact on local SEO:

Google My Business Optimization : Completeness of the profile, accuracy of information, photos and regular updates are key.
Reviews and ratings : The number, quality, and freshness of customer reviews on various sites, especially Google, have a big impact.
Mobile Optimization : Many users use mobile devices to search for local services, so responsiveness is important.
Local Backlinks : Links to your website from other local, authoritative sources help build authority.
On-page content optimization : Using local keywords, creating content relevant to your local market, and including contact information on every page.
Citations (NAP) : Consistency in how your business name, address, and phone number (NAP) are presented across directories and websites is key.
Behavioral signals : How users behave on your site – for example, time spent on the page, bounce rate, or click-through rate in search results.
Site Security and Accessibility : Accessibility of your site via HTTPS and the assurance that it is easily accessible to search engine robots.
Personal personalization : The extent to which search results are customized based on a user's search history.
Social Signals : Interactions with a company's social media profile, such as likes, shares, or comments.
Focusing on these factors will help you improve your visibility for local searches and attract more customers from a specific region.

Google Maps, Map Pack, Local Pack
Google Maps optimization, often called Map Pack optimization or Local Pack optimization, focuses on increasing your business’s visibility in Google’s local search results. The key tool here is your Google My Business account. First, you need to fill out all of your profile information accurately, including your address, hours of operation, description, and photos. It’s important that your information is consistent across all of your online sources.

Collecting positive customer reviews and responding to them constructively builds trust and authority. It’s also a good idea to post regularly and update your profile photos. Local linking and making sure your business page is mobile-responsive and loads quickly also have a positive impact on your Google Maps rankings. When setting your strategy, don’t forget about local keywords that can attract more potential customers.

A Map Pack (also known as a “Local Pack”) is a set of 3 local business results… with a map of their location taken from Google Maps.