While the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across all industries. However, with inboxes flooded with messages competing for attention, standing out has become an increasingly difficult challenge. As we head into 2024, email design continues to transform, driven by evolving consumer preferences, technological advancements, and the quest for engagement.
Understanding current email marketing design trends is paramount for professionals looking to captivate audiences and drive conversions. To shed light on the most impactful trends that will shape your email design this year, we turned to industry experts for their thoughts and predictions.
From innovative visuals to interactive features, the realm of email design is ripe with possibilities. In this article, we’ll dive into the emerging trends that will capture subscriber attention in 2024, offering a roadmap for marketers to navigate the current email marketing landscape.
From the experts: Email design trends for 2024
Join us as we explore what’s new in email design, guided by the experience bahrain telegram phone numbers foresight of the leading voices in the field. Through their perspectives, we’ll uncover the strategies and approaches that will redefine how brands connect with their audiences in the inbox.
1. Prioritize UX
Veljko Ristic
Veljko Ristic
Marketing Manager, Mailtrap
“The biggest design trend in email marketing will be a strong focus on UX and it is likely to influence every aspect of email design. From the email subject line and preheader to the choice of template, fonts and CTAs , email marketing design will be geared towards nudging users to engage more with emails.
That may mean more F-pattern emails rather than a compartmentalised design, similar to what Webflow is doing, for example. To that end, I suspect brands are more likely to opt for a minimalist approach, stripping away the clutter of copy, graphics and templates. However, the use of bold colours and fonts seems to be here to stay. Of course, this doesn’t come at the expense of user engagement.
2. Use tools that allow you to create designs easily
Jonathan Herrick
Jonathan Herrick
CEO, Benchmark Email
“Marketers are among the busiest people in any industry. They have a lot on their plate, so using tools that help lighten their load is critical to achieving their goals in 2024.
Learning to design emails from scratch ends up being impossible. So it’s imperative to opt for email marketing tools packed with customizable templates. At Benchmark Email, we take it one step further. Our Smart Design feature allows users to incorporate their branding elements, while using the power of AI to generate unique, on-brand email designs that go beyond your average template. Email design is simplified without sacrificing quality, so you can create great, engaging, and engaging emails.”
3. Objective, accessible elements and clean design
Jennifer Nespola Lantz
Jennifer Nespola Lantz
VP Industry Relations & Deliverability Services, Kickbox
“Clean email design – thinking about the smart use of white space when placing different elements – is not new, but its use will continue and improve. A clean and smart design places elements in a way that helps the eye flow through the email, making each piece of information reach the reader at the ideal time.
Monochrome elements, dark mode, and other visually appealing designs will continue, but my hope is that they don’t detract from or hinder the experience for those who can’t receive it the way it was designed. Accessibility is undervalued, for example, making a screen reader more effective or the font easier to read on images or even making colors more distinguishable for colorblind people, and more.”