A well-designed and implemented loyalty program can help you retain existing customers, attract new ones, and increase profits. It should work in such a way that customers want to use it and recommend your salon to their friends and acquaintances. Below, we have written a short checklist for a successful loyalty program.
1. Choose the type of loyalty program : cashback, discount or multi-level loyalty program. It should look attractive to the client, but also be designed for your current business indicators. For example, you should not give a 50% discount on the first visit, it is better to accrue increased cashback to the client's card for this.
2. Issue electronic loyalty cards to your united kingdom mobile phone number list customers. Electronic loyalty cards that are installed in Apple Wallet or Google Pay make it easier for the user not only to register in the loyalty program, but also to use the card. Moreover, Passteam makes it possible to send push notifications directly to the customer's card, which eliminates the need to install any applications.
3. Segment your clients. Writing to each client personally is not the easiest task, and it is not at all necessary. It is enough to collect clients in a database and group them by social characteristics or services they have previously purchased. To do this, you can use RFM analysis of your client base in Passteam . Salon clients are segmented automatically by frequency, amount and recency of purchases.
4. Send personalized newsletters to segments. Personalized newsletters are not only about calling the customer by name. They are also about sending relevant offers to your customers at the right time. Segments help with this – automatic RFM or customized ones.
In this article we wrote 7 tips for SMS/push campaigns in a beauty salon.
Every modern beauty salon should work with a loyalty program, it helps the business not only reward regular customers with bonuses, but also increases sales, and helps expand the number of users, highlighting them as special clients. It increases the attractiveness of the salon, distinguishing it from the list of competitors who do not have such a program.
In this article we wrote about what an ideal loyalty program for a beauty salon should look like.
A regular customer card in a beauty salon, although not something new, does not lose its effectiveness and relevance. A well-chosen loyalty program can become one of the main motivations for the client to stay with you.
Customer card in Apple Wallet
Use an effective loyalty program . Be top of mind of your client. Easy to use, and loyalty cards are always in the phone of your regular guest reminding about your brand.