Incorporating Interactive Content Into Your Email Marketing Strategy Can Create a Dynamic Experience That Both Educates and Entertains Your Readers and Keeps Them Engaged With Your Brand. It’s Reported That Interactive Content Attracts More Engagement Than Static Content. Examples of Interactive Content You Can Include in Your Emails Include: Polls Psychological Tests Embedded Video Image Carousel Animated Call to Action (Cta) Button Countdown Timer Check Out This Example From Xfinity, Which Shows Buttons for Navigating Between Images.
Very Good Email Leverage Contests cambodia mobile phone number list and Giveaways Contests and Giveaways Are a Great Way to Generate Sales Leads Through Email Marketing for the Simple Reason That People Love the Chance to Win Money. From Bragging Rights to Coveted Prizes, Nothing Motivates Users to Give Up Their Name and Email Address More Than the Chance to Win a Big Prize. In Fact, Psychology Today's Dr. Sander Van Der Linden Notes That Our Competitive Nature Co-evolved With Our Basic Survival Needs.
You Can Consider Using These Strategies to Maximize the Impact of Contests and Giveaways on Email Marketing Lead Generation: Use Emails to Nurture Participants: Don’t Just Collect Emails and Forget About Them. Set Up Drip Email Marketing Campaigns to Reach All Participants, Not Just the Winners. Limited Time Offers: You Can Create a Sense of Urgency by Running a Limited Time Contest. This Will Increase Participation Rates Because No One Wants to Be Left Out. Create Tiered Entry Methods: While Email Submissions Are the Primary Method of Entry, You Can Also Offer More Entry Opportunities Through Other Marketing Channels.