Our software uses the data collected through our script and matches that with information in our database to figure out where site visitors work. How do we get this info? By tracking company IP addresses. So, while we can't (unless you’re integrating with MailChimp or ActiveCampaign) tell you that Brian Cornell, the CEO of Target, visited your website, we can tell you if someone from the Target headquarters in Minneapolis visited your site and that they viewed your pricing page.
That data can then be turned into buyer intent data, which can help you find leads and qualify them. (In addition to tracking site visitors, our dashboard is also a killer data filtering tool that allows users to sort leads advertising data based on location, activity, size, industry, and much more.) This was all easy enough to track when people were at the office. Then came COVID, and a lot of people started working from home.
How Leadfeeder by Dealfront tracks B2B leads when most people are working from home Before we dig into how Leadfeeder by Dealfront works when people are working from home, we need to cover something a bit more boring: the difference between static and dynamic IP addresses. As you may already know, IP addresses are unique numbers attached to every device that accesses a network (including the internet). Your phone, your computer, even your smart fridge all have their own unique IP address.